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HOW TO THICKEN MY THINNING HAIR?
If your hair is thinning or showing signs of thinning, there are plenty of hairstyles and cuts you can consider that will trick the eye into thinking that you have a voluptuous head of hair. The right products for thinning hair will help too – sulphate-free shampoos and conditioners, thickening products like Redken Dense FX that are designed to swell the hair cuticle and leave it looking plumper as well as volumising styling products like Redken Guts 10 that will keep that extra body in place once you’ve got the oomph you’re after.
But that’s just half the story. How your hair is cut and styled will play a massive part in how thick and healthy it looks and feels too – get that right and your thinning hair will not only become easier to manage but look far more full-bodied and thicker in the process. Rob Scott from Larry king says “Long hair isn’t always best for people suffering from thinning hair, It can exaggerate the flatness and make the hair look a little lifeless. In my experience fringes and shorter layers around the front can often strengthen a shape where the hair is often thinnest or weakest. For men shorter hairstyles are generally better for thinning hair as long fine hair can sometimes look a bit transparent or whispy. Having said all the above there really isn’t one rule that fits all and each case needs to be looked at individually really, at Larry King we offer our clients a fine hair remedy in which our stylist will give you a personalised style and /or colour based on your own hair texture and recommend the perfect products to suit too”
COLLARBONE CUTS FOR THINNING HAIR
If you have long but fine hair chances are the light will easily be able to shine through it, especially if it’s blonde or fair. This automatically makes hair appear thinner but by getting some of the length cut off and choosing blunt ends, the structured block shape will instantly add the appearance of extra weight. The same goes for a blunt bob or mid-length cut and if you do choose a bob, consider getting it cut shorter at the back and longer at the front as graduated styles force the hair forward so it looks thicker. Don’t forget to use a smoothing product like Redken Align 12 on the ends for a glossy, chic finish that won’t see the hair fray or frizz.
LAYER-FREE LENGTH FOR THICKER LOOKING HAIR
There’s no denying choppy layers give hair swagger and movement but they’re not ideal if your hair is thinning. Ask your hairdresser to keep layers to a minimum and stick to the mid-lengths and ends - you want the hair closest to the scalp to remain as dense as possible. When it comes to styling the hair at home Larry King Redken UK style ambassador says “choosing the best styling formulas is important, sometimes thinning hair can just be finer so you'd want to avoid heavy, greasy product, but thinning hair can also mean fluff and wireyness, this is better dealt with using a thickening lotion like Redken Thickening Lotion 06 or a little mousse like Redken Full Effect 04 and blow drying out.
Try blasting your hair with a volumising spray like Redken Rootful 06 when it’s wet and add a texturiser through the layers once hair is dry. Try Redken Wind Blown 05 it helps to give the hair guts and add a tousled, deconstructed shape that conceals sections of fine thinning hair.
PARTING PLAYTIME FOR THICKER LOOKING ROOTS
Sounds simple and it is! Switching where your parting sits is a fast fix for thinning hair as it instantly adds lift from the root. Plus more volume means you give the appearance of extra hair – win win. Deep side parts are especially good for this as by bringing more hair across the top of your head you’re essentially creating extra ‘padding’ and pushing up what hair you do have. A volumising mousse like Redken Full Effect 04 is a must and if you notice your parting falling flat, reawaken it with a blast of dry shampoo like Redken Pillow Proof two day extender.
SWEEPING SIDE FRINGE
Side fringes are a great trick for disguising thinning hair or fine hair. For starters, they frame the face and draw attention to the eyes, distracting from any thin hair at the roots. Also, the chunk of hair needed to create a fringe gives the illusion of fuller and thicker hair. Rather than a block fringe, go for a soft, free-flowing sweep that falls into place naturally. Set with a natural hold hairspray like Redken Wind Blown 05.
WAVES THAT WOW
Texture is a sure-fire way to thicken, give guts and body to hair, whatever style, length or colour so if you don’t want to hotfoot it to the salon, reach for some curling tongs instead. A soft wave hides any gaps in the hair and makes it look instantly thicker. Keep them loose and brush them through with your fingers for a beachy finish. Remember to apply a bodifying mousse before drying – this will help the waves keep their shape and stop them from dropping.
Why would you want to cut off all of your hair if it’s fine and thinning already? Good question. But in actual fact, keeping it short and close to the scalp can bulk up barely-there hair and make your style appear thicker. This is where sections in varying lengths do work. For best effect, style your hair in a haphazard manner - messy and parting-free if possible – that way there will hardly be any of your scalp on show. And add a volumising dust like Redken Texture Powder Grip 03 or wax like Redken Texture Wax Blast 10 to your style. They have a knack for making hair look far thicker than it really is – clever!
TACTICAL TINTS TO THICKEN
Happy with your cut but still concerned your hair looks a bit spindly? Consider a colour appointment instead. The colouring process naturally swells and thickens the hair’s cuticles which is why a freshly done colour can make a massive difference in how XXL your style looks. Extra shine and gloss will say ‘healthy hair’ and a radiant, reflective tint that bounces the light away really does conjure up that smoke and mirrors effect – deflecting attention away from thin hair. Ask your colourist to run a strand test before going for a colour just to check its strength. If that's OK colour can actually make your hair look thicker. It's a good idea to go one shade darker than your natural tone for the best thickening colour” says Larry King.
Photo Credit @Spa Urban Oasis
How can I make my hair roots thicker?
Whether your hair is thinning, fine or just lacks volume there are plenty of tricks to getting that all-important root lift because if your hair has height at the scalp it will immediately appear fuller and thicker. “Look for shampoos that add volume and body, and conditioners that are light and don't weigh it down too much. Mousse, thickening lotions, powders and dry shampoos are all great for adding depth.” Says Larry King Redken UK Style Ambassador.
Where to start to make roots thicker
The first place to start project root boost is in the shower. Use a volumising shampoo designed to plump and fill out gaps in the hair cuticle and you’ll immediately be creating the perfect base for better body. Then, dial down the conditioner focusing solely on the ends - adding too much on top will drag fine and thinning hair down, especially if it’s already vulnerable and weak. You could even try skipping the conditioner and use a leave-in mask or intensive conditioner once a week instead. One ten minute masking session will leave your hair nourished and in such good condition that you can forgo those daily conditioning sessions. Also, if hair is too conditioned it becomes so smooth and slippy which makes it tricky to create the texture you need for thicker-looking hair.
How to dry thinning hair
Once you’re out of the washing stages, don’t immediately reach for the towel and start rubbing your hair dry. Thinning, fine hair is more susceptible to breakage and fall out so being too aggressive won’t do you any favours. Pat and squeeze the towel around your hair instead (like you would if you were mopping up a spillage). This will draw out any extra moisture but save your strands at the same time.
How to style thinning hair for thicker roots
Next apply your styling products. Mousse is a must, try Redken Full Effect 04 Mousse, work some through from roots to ends and use your fingers to rake and spread it evenly through the hair so there’s minimal tugging. Volumising sprays like Redken Guts 10 and leave-in creams like Redken Extreme Anti Snap that strengthen the hair should also be applied now. Then apply Redken’s Dense FX treatment, it contains ingredients that expand the hair fibres and will help swell hair so by the time you’ve styled it you can expect hair that feels thicker to the touch as well as looking it.
Should I leave thinning hair to dry naturally to save my roots from heat damage?
When it comes to drying your hair, you might think that leaving it to dry naturally is the best option but heat can make a huge difference between flat roots and fat roots. Direct the nozzle of your hairdryer underneath your roots and use your fingers or a round-barrelled brush to gently pull hair upwards. Think of it as an education for your hair as you’re teaching it the direction in which you want it to go, so up rather than down. Without the lift, it will naturally lie straight on the scalp and that equals zero oomph.
It’s now that you can start to play with your parting too. Make a habit of not wearing it in the same place as flipping it from one side to another instantly gives a natural root lift and can transform how your hair sits. If it wants to fall back into its usual position, spritz it with some hairspray for extra hold or grip back a section using a Kirby grip and secure just behind your ear (but make sure you don’t pull the hair flat when you pin it). The same rule applies if you’re planning to wear your hair up. Once you’ve fastened your hair with a band, gently tug at it around the elastic so it looks looser and not so flat to your head.
What styling products can be used throughout the day when hair starts falling flat?
If your hair does need and extra nudge in the right direction during the day, dry shampoo and volumising dusts are your trusty sidekicks. Try Pillow Proof 2 day extender. Lightweight enough not to feel sticky or heavy in the hair but giving a poofiness that refreshes and adds guts to misbehaving hair, spray or shake the product into roots and use your fingers to tease it back into a tousled position.
Finally, when you’re using your styling products make sure you’re giving them enough time to settle before layering them up. The last thing you want is to overload your hair with mousse or styling products that then weigh your hair down.
Photo Credit @pinterest
How to hide postpartum hair loss
10 things to do if you have postpartum hair thinning?
1. Don’t Panic about hair thinning
Hair thinning after having a baby can be normal. As hormone levels settle down, the hair you should have shed as part of the natural hair cycle stays put when you’re pregnant, can fall out. It may feel as though you’re losing a lot of hair, but you are in fact shedding the hair you should have lost over the last nine months plus the hair you naturally lose.
Larry King Redken UK style ambassador “I have lots of clients in the salon who have had a baby and are worried about hair loss. So it's super important to do three things: 1) Don’t panic! Talk to your hairdresser openly. 2) Get a good cut and color, your hairdresser can advise you on what’s best for you. 3) Use at home products like Cerafill to promote hair regrowth.”
2. Carry On with your hair routine, but calm down on combing
There’s no need to avoid washing your hair or stop brushing it, as this won’t cause any damage. However, it’s important to avoid things that could cause further breakage and hair thinning. Steer clear of backcombing if you can as this puts a lot of stress on the hair and try to cut back on the frequency you use heated styling tools as the heat may cause hair to weaken.
3. Instant Fix
Postpartum, waiting for your hair to get back to where it was can feel like it’s taking ages, but there is something you can do for an instant visible difference. Redken Dense FX is a thickening treatment spray that contains Filloxane. This clever ingredient deposits along the hair shaft making thinning hair look thicker after just one use. Finally, some people find that colouring their hair can give it the appearance of looking fuller and thicker. “Ask your colourist to run a strand test before going for color just to check its strength. If that's OK have colour can actual make your hair look thicker. It's a good idea to go one shade darker than your natural tone for the best thickening colour” says Larry King Redken UK Style Ambassador
4.Get a Good Cut
A lot of women postpartum, especially because their hair is shedding and feeling and perhaps looking thinner than before, decide to chop it off, “It’s definitely something to chat to your stylist about. Going in for a good consultation is a great idea at this stage and your stylist can advise you on the best style for you at that time. One thing I will say though is make sure you stay true to yourself! There are enough changes to contend with when you have a baby so still feeling like you is key. Hair is a major part of our identity” says Larry King Redken UK Style Ambassador
5. Switch Up Your Styling
To encourage as much volume in your hair it’s worth rethinking the type of styling products you’re using. Mousse is a great way to lift thinning hair without weighing it down and putting any added pressure on. Try Redken Full Effect 04. Discover it here
6. ‘Netflix and Mask’
Postpartum, chances are, now that your little bundle has arrived you’re hitting the sofa on a Friday night rather than the town. Make this chill out time work hard for your hair by indulging in a treatment - such as the Redken Extreme Megamask while you scroll through your TV listings. By boosting the strength and integrity of thinning hair it will prevent further damage.
7. Signature Style
When it comes to styling, the must-haves for a woman going through postpartum hair thinning are Redken thickening lotion 06 says Larry King. “This really adds depth. If you're really thinning, powders are a great idea too - these add fibres to the hair that can make it look thicker and disguise signs of the scalp showing through. Try Redken Texture Powder Grip 03”
8. Avoid The Pony/ Top Knot
Lots of mums rely on the trusty top knot as it's baby-proof but it's in fact probably the style that shows off hair thinning the most, Larry King Redken UK style ambassador “It all really depends where the thinning is worse. I tend to find that women lose it around the hairline the most, which often leaves you with a crown of baby hair. In that instance, a topknot might not be the best option so wearing it down around the face will disguise it more if it's something that you’re conscious of.”
9. You Time
Try to take some time out for yourself and book in for some pampering at your nearest Redken salon. Even if it’s a quick blow-dry so you don’t have to wash your hair for once, it will boost your confidence and get you and your hair looking and feeling like your old self. If you can’t get a babysitter, don’t worry about taking the baby with you; salons are a great place for little ones. On tap white noise from hairdryers and lots of willing arms for cuddles means baby will be kept occupied while mummy gets her glam on.
Photo Credit @Pinterest
HOW TO DISGUISE THINNING HAIR
What is hair thinning?
Hair thinning is the result of a process called hair miniaturisation. This is when the hair starts to thin progressively until eventually the hair follicle stops producing hair at all. Whilst it can affect everyone, it is more common as you get older and affects men and women slightly differently. Male hair thinning will follow a fairly set pattern; either starting at the temples and working backwards, or beginning at the crown and spreading outwards. In women there tends to be less of a pattern and can be spread over a bigger area in a less consistent manner.
Why does hair thinning happen?
Lots of factors are at play for why hair thinning can occur in both men and women. It can be linked to change in hormone levels, genetics, stress, ethnicity, nutrient deficiencies or can also be due to underlying medical problems. For women, a change in hormone levels postpartum can also contribute towards thinning hair.
What can you do about thinning hair?
If you can’t pinpoint why your hair is thinning, it’s always best to seek medical advice first. Then, work with your Redken stylist on a cut and style that will make the most of your hair. “If you are a man experiencing male pattern baldness you should always talk to your stylist about your concerns. They'll be able to see it anyway so talk to them about adjusting your style accordingly. On men I always keep the hair line softer, which can disguise the tell-tale signs and then going short once it gets really thin.” Says Larry King Redken UK style ambassador
It’s also time to give your hair some extra TLC. Thinning hair is fragile and prone to breaking so try and avoid being too vigorous with it. For women cut down on things like backcombing, the frequency you’re using heated styling tools and even avoiding certain styles like really tight and high ponytails and top knots as these put a lot of pressure on the hairline.
Can products make a difference to thinning hair?
Yes they can! The Redken Cerafill Defy system has been designed for thinning hair, it has been shown to plump up each hair strand by 9% after just two applications*. Then there is the Redken Cerafill Retaliate that contains ceramide, menthol and a unique ingredient called SP-94 and is designed for people with more advanced thinning. Whilst the Redken Cerafill Dense FX Spray gets to work even faster and creates instantly thicker looking hair after just one use thanks to wonder ingredient, Filoxane, which deposits onto the hair fibre to instantly bulk it up. However it’s also about using products with longer term gains. By using a conditioning treatment like Redken Extreme Strength Builder, once or twice a week continually, you will help strengthen hair from future damage.
Is hair thinning reversible?
This really depends on why your hair is thinning. If you have postpartum hair thinning then once your hormones have returned to normal levels, the amount of hair you are shedding will stabilise and any patches of hair that have thinned out may return to what they once were. Otherwise, products alone cannot make new hairs grow but they can make existing hairs look thicker and fuller.
*Instrumental test. Measurements of hair thickness after 2 applications of product on bleached hair vs non bleached hair.
What causes dandruff?
Malassezia globose is the main cause of dandruff. This is bought about by an imbalance of bacteria and yeast. It feeds on natural scalp oils which are needed to keep the scalp moisturised and healthy. As the oils are broken down oleic acid is formed.1 in 2 people are sensitive to oleic acid and the scalp responds by becoming inflamed, irritated and itchy and reacts by shedding the skin leading to visible flaking.
Dandruff can worsen due to external factors such as heat or dry air, stress, product build up, pollution or internal factors such as a hormone imbalance. Dandruff effects around 50% of the UK adult population*, with men under the age of 35 citing dandruff as their primary hair concern.
Key symptoms of dandruff include white flakes in the hair and on the shoulders, itching, tightness and redness.Although totally harmless, dandruff can greatly affect the confidence of those who suffer from it and be a source of embarrassment.
What is the best Anti-Dandruff Treatment?
Before going down the medicated route a sufferer of dandruff should look to try an over the counter shampoo with a key anti-dandruff ingredient. Some known anti-dandruff ingredients include selenium sulfide, salicylic acid, sulfur, coal tar and zinc pyrithione. Whilst a few of these anti-dandruff ingredients can only temporarily address the physical symptoms of dandruff, Zinc pyrthione is clinically proven to address both the physical symptoms such as flaking, inflammation and irritation as well as go straight to the cause and prevent dandruff from re- occurring.
Redken Brews Anti-Dandruff shampoo for men contains zinc pyrithione to help relieve the effects of dandruff and stop it from re-occuring, and lavender oil, known for its soothing and anti-inflammatory benefits on the skin. Both ingredients work together to offer an effective and lasting anti-dandruff solution! For best results use twice a week. Apply evenly to scalp, leave on for several minutes, and then rinse off.
*Kantar world panel
Dandruff no longer needs to be such a dirty word. Treat it with NEW Redken Brews Anti-Dandruff shampoo!
WINTER GROOMING ESSENTIALS
Winter is a time for food, libations, hibernation and facial hair growing.
Whether you are looking to cultivate a handlebar for Movember, or become a Viking for Decembeard, Redken Brews has the perfect grooming products to ensure you survive a season of competitive facial hair crafting.
Five simple steps to cultivating your best beard:
1.Shave regularly until your facial hair comes in evenly. If you simply stop shaving this will result in a patchy, uneven beard. By continuously shaving you will encourage even hair growth. Redken Brews shaving cream is an ultra-hydrating formula that creates a protective veil over skin for superior razor glide with minimised nicks or irritation.
2. Take care of your skin after shaving to ensure it remains soft, supple and irritation free. This will in turn keep the follicles healthy and stimulated and provide the perfect canvas for your Movember masterpiece. Redken Brews After shave Balm contain Aloe Vera, known for its soothing and moisturising benefits and is quickly absorbed into the skin leaving it feeling nourished and replenished.
3. Maintain your burgeoning beard with a beard oil. Many men stop growing their beard because of itchiness. A natural beard oil will help soften the bristle and keep the beard from itching. Redken Brews skin and beard oil is a quick-absorbing, non-greasy formula that hydrates skin, whilst enhancing shine and taming unruly hair. Made from 99% natural ingredients.
4.Tame your mane with a beard comb. Regularly combing your beard will help stimulate the hair follicles and encourage further hair growth. Redken Brews anti-static Beard and Hair Comb is Ideal for taming and shaping and suitable for fine and thick hair with two types of beard comb teeth, fine and wide. You can get your hands on a comb when you buy any skin or beard product in a participating Redken salon.
5.Keep it clean with a cleansing shampoo. If you are neatening up your beard it is important it is soft, clean and tangle free to allow for an even trim. Redken Brews 3 in 1 shampoo cleanses, hydrates and revitalises the hair and skin beneath it so you are left feeling and looking fresh.
We asked salon of the month Live True what red hair they are being asked for in salons and why you should take the plunge and dye your hair red this autumn.
What do you love about doing red shades in the salon on clients?
Red is a wonderful colour to wear. It brightens up your features, adds extra shine to your hair and will also bring some warmth to your life. On some skin complexion, red colours will also show an extra glow. Autumn is the perfect season for reds.
Red attracts the light more than any other colours do, it will give clients a shine boost naturally and the hair will look more voluminous.
At Live True, we are fans of reds. It is always a happy challenge to create a red color on someone. There is a lot to play with and we can always plan a little twist in the techniques so that it looks different every time. For those shy to vivid reds, we can incorporate this through a soft balayage to make the look easier to wear.
What do you find most of your clients are asking for in salon? In color and style?
From warm browns to strawberry blondes going through intensely vivid red, there is a perfect shade for everyone.
A lot of our clients are requesting mahogany, natural browns with a red tone accentuated with intense red balayage and vivid reds mixed with warm colors created using a red palette.
Reds go with every style, natural curls to edgy haircuts, this colour magnifies any hairstyle desired.
What are the biggest red hair trends and shades you are seeing right now? And what do you think of Redken’s newest SEQ red shades?
The Shade EQ reds are best used after a lightening service. It’s easy to incorporate those luminous red tones into a Live True London Balayage to get your color to a new level of intensity. Our color experts can incorporate the three new Shade EQ reds into panels through the hair. Lighter shades can be placed around the face to ensure that the features attract light. We love using Shade EQ as this color leaves the hair feeling healthy and strong.
Redken has added to their portfolio the most beautiful permanent red colour with new Redken Color Gels. The intensity and purity of the color with Gels is incredible. The Gels are a more premium colouring product and we are able to achieve more lift and blending with these.
What products are the best to use for protecting the color?
In order to maintain vibrant, beautiful red, special thought needs to be placed on aftercare.
It is crucial to stay away from strongly cleansing shampoos such as anti-dandruff. Some moisturising shampoos, conditioners and masks aren’t advised either as they will open the cuticles and allow the red pigments to leave the hair more quickly.
Redken Colour Extend Magnetics is the best range for anyone that needs to lock the red pigments inside their hair. In this range, shampoo, conditioner and mask combined will keep you safe for weeks. And the plus, the Colour Extend Magnetics shampoo is sulfate-free! The One United spray is an all-rounder product that will protect your hair from breakage, act as a barrier against heating tools, is safe for all colour treated hair, will control frizz and fly-away and has in total 25 benefits. All of those are available to be purchased in any Live True London salon.
What do you recommend to your clients to help them with this?
For those that wear intensely vibrant reds, the commitment to your colour will have to be going up a level. As well as using the right aftercare, we would advise to return for a toner in between your full colour services. This is where the brand-new Shade EQ Gloss red will play an important part. Your colourist will be able to refresh your tone and therefore prolong the vivacity of the red.
What’s the biggest challenge clients will face when it comes to maintaining their red color and keeping it healthy?
The biggest challenge that we encounter as colorists is that to maintain a red colour to its vibrant state, the client must have their hair in good condition. If your hair is too porous or too sensitised, the red pigments won’t attach themselves to the hair, and they will leave quicker than you expected. If your dream color is red and you have been blonde for years or you have been using high heating tools to style your hair; the best advise is to go first for a consultation with your colorist so that they can assess your hair and recommend the best way to rebuild the condition and strength so that the color sits on a great canvas.
Check out our salon of the month Live True here
We asked Claire from Wigs and Warpaint, Sheffield our salon of the month to share with us her glossing secrets from our recent Shake Your Shades campaign shoot
What does a hair gloss do to your hair?
Why I used a hair gloss
Our model Bethany’s target was a creamy not too cool but not too warm smudged blonde hair color. Something to brighten her up, she is a chameleon and loves paying with hair color. Bethany wanted an expensive glossy looking blonde which is why we chose Shades EQ hair gloss.
How do you prep the hair ready for a hair gloss service?
There was work to be done on Bethany’s hair as we had quite a few different areas to work on, some banding was needed from previous hair colouring. A global bleached technique had been used before and we wanted to brake this up with a mix of balayage face framing and baby lights. Redken Blondage shampoo and conditioner was used to pre tone before the service.
The technique behind a hair gloss
Once I had placed the foils heavier on the balayage around the face (top tip take diagonal back sections and elevate the sections up and slightly back to help with the blend ) place in foil to enable you to apply Shades EQ to brake the global color up.
The amazing thing about Shades EQ is that it only works on the areas of hair that have been colored, making it a go to product for so many when you are wanting to let a natural hair color grow down and need to apply hair colour on the zones 2 and 3 without effecting the root color.
There was no shattering the undertone and hot roots here. Shades EQ 07Na plus processing solution was applied on the sections. I left out some to the ends. I processed the color and then applied Shades EQ 09Na with clear 1:1. The beauty of Shades EQ is how you leave it in to process for 20 minutes with confidence and the longevity is second to none, with it being an acidic colour. The shine is a real difference to most other toners and colors.
I love that Bethany chose to go for this hair color and tone as I was itching to use the new Shades EQ Natural Ash shades, they are perfect for keeping the brightness and giving a slight neutralising effect
What to use after a hair gloss service
Shades EQ was used all over the hair, a go to for all fellow stylists. It’s a massive time saver and great to retail to hair color clients. PH Bonder was used for my insurance. This was added into the color and processed as normal. Redken One United was used to protect and Condition the hair. With is 25 benefits in one bottle it is a must for all stylists to use.
How to style hair after a hair gloss
Redken Stay High mousse is my favourite product for bounce, hold and smoothing effect.
Redken Hot sets is the best to protect hair and give hold. It lets me brush out the styling product but leaves a bounce and curl. Redken Wax blast for those stubborn flyaway stray hairs, a hot tip it to spray into your hands then apply, its softer and great to stop static.
What are your favourite hair gloss shades?
My favourite products are the Shades EQ P and V shades. I love how good they are at staying on the hair and of course the shine that they offer. My customers love them and notice the gloss and shine straight away. Redken Stay High is the best mousse by far for all hair types but definitely curly hair, I should know as I have been on the hunt all my life to hold my curls so well and defined.
Check out our shake your shades campaign here
Book in with Claire at Wigs and Warpaint here
Redken breaks down the most frequently asked questions about thinning hair and hair loss
How does hair thin?
Hair grows in three cycles. Anagen is the actively growing phase, and hair spends 5-7 years in this stage. Then, it transitions through what is called catagen phase, which lasts 3 weeks, to the resting or telogen phase, which lasts 3 months.
Think of your hair follicles as little workhorses. You want them to spend as much time in the anagen phase as possible. However with male and female pattern hair loss, the follicles become lazy. They want to spend more and more time resting in telogen and less time growing in anagen. As the time hairs spend in anagen shortens, hair may appear to shed more. This is because the hairs are essentially turning over more rapidly.
There is another important difference in the quality of the new hairs. Instead of being as thick as the previous hairs, they are being replaced by thinner, finer versions of themselves. This is a process called miniaturisation. The combined result is then two-fold—not only are the hairs less thick, but they stay in the actively growing phase for shorter periods of time. As the owner of these hairs, you are getting less and less bang for your buck!
Without any treatment, male and female pattern hair loss can be chronic and progressive. This means that the hairs will continue to thin and that the amount of time they are in the actively growing phase will continue to shorten. Overall hair density, which refers to both the thickness of hairs, as well as the number of hairs per square centimeter, will diminish.
How does hair thin so quickly?
The rate of thinning is difficult to predict. Some may present with a rapid thinning over 6-12 months, while others may develop thinning slowly over a decade or more. This is also determined largely by genetics. For many people, their hair loss is unmasked by some major physiologic event such as having a baby or going on a crash diet
How often should I wash my hair? Won’t washing more often make it fall out more?
You should wash the hair often enough to prevent the buildup of dandruff or oily residue. People at the early stages of male or female pattern hair loss are often afraid to wash their hair, because each time the manipulation of the hair seems to result in more fallout. What’s important to realise is that once you begin therapy (topical minoxidil) the shedding should improve, regardless of how often you wash your hair. It is actually better to optimise scalp hygiene in order to remove sebum and help improve the penetration of the topical minoxidil.
Can wearing a hat make hair loss worse?
No, there is no evidence that wearing a hat will worsen hair loss. In fact, if you suffer from thinning hair, it is a great idea to wear a hat. This protects your scalp from unwanted ultraviolet light that may cause pre-cancers (actinic keratoses) or skin cancers (basal cell carcinoma, squamous cell carcinoma, melanoma) on the scalp. Men and women with thinning hair are already at an increased risk of skin cancer on their pate because they have less coverage to protect their skin from the harmful effects of UV rays.
What is the difference between hair thickening products and products designed for hair growth?
Hair thickening products coat the hair shaft directly, and can result in an instant increase in volume and fullness. These products will help to instantly increase the volume of the hair. Hair growth products are applied to the scalp, where they send a molecular signal directly to the hair follicle. It takes many months of continuous use to affect the hairs as they grow out.
How can I tell if these products are working for me?
The first sign will be a decrease in the amount of hair shedding after the first 3-6 months of use. It may be helpful for you to take baseline and standardized photographs to document your progress.
Glass hair is the latest hair trend to take over Instagram and with Redken Shades EQ and Color Gels, it’s never been easier for you to get your glass hair.
Instagram is the place to see the newest and hottest celebrity trends, it was hard to miss the glass hair trend worn by Kim Kardashian, Hailey Baldwin, Bella Hadid and a host of other hair influencers.
WHAT IS GLASS HAIR?
The latest trend to go from the ‘gram to the real world is #glasshair – hair with mirror-like shine, preferably paired with a blunt bob and super-sleek styling. It’s a sharp haircut that’s styled to smooth, polished, shiny perfection. Essentially hair that looks like it was cut from glass.
HOW CAN YOU GET GLASS HAIR?
With Redken, it’s easier than ever to emulate this trend thanks to Shades EQ and new Color Gels and Redkens styling range, between them, there’s a solution for every client – from vibrant colour queens to natural beauties.
HOW CAN I GET THE SHINE FOR GLASS HAIR?
With Redken Shades EQ, you can achieve unbeatable glossy shine, unlike anything in the market. Even results are guaranteed, no matter how porous or damaged the hair is. And with ultimate colour flexibility, results are personalised for each client. “I don’t know what I did before Shades EQ,” says Redken Global Colour Creative Director, Josh Wood. “It’s been a total game-changer for me.”
Shades EQ offers demi-permanent colour without lifting the hair, making it perfect for toning, refreshing or correcting colour. With no ammonia, the gel formula respects the integrity of the hair and adds 100% more shine than before colouring for the glossiest A-list results.
WHAT IS DIFFERENT WITH COLOR GELS?
New Color Gel Lacquers provide high-saturation colour, with a permanent liquid lacquer shine. The low-ammonia formula combines advanced technology with exceptional, lasting results, adding unbeatable gloss and shine and achieving up to four levels of lift.
Available in 45 shades, as well as clear, Color Gels pair perfectly with Shades EQ Gloss for a quick and healthy colour refresh – and incredible shine between permanent color appointments. And, thanks to the shorter processing time, clients can be in and out of the salon quicker than before.
We're not going to say the glass hair trend will be the easiest to recreate at home (you’ve got to commit to a blunt-cut bob or lob, first), but if you want a new look, grab some shine spray like Redken’s Shine Flash 02 some or shine serum like Redken’s anti frizz polishing cream Outshine 01, your round brush, and get glassing.
Try shades EQ in a salon near you, find your salon here
We ask Salon of the month Cult and Bloom's Max Dolat how to get the biggest trending hair on Instagram and how to maintain it using Redken's newest launch Color Extend Graydiant
What do you love about the silver and grey hair trend?
I love how striking the silvery grey hair trend is. How every grey colour is different and creative. Every person has a different shade of grey.
Do you think silver hair is a hair trend that can work for all ages?
Absolutely; it’s a hair colour that has a high fashion statement for younger people, and for the more mature client with a case of ‘salt & pepper’ tones, it gives a much cleaner, modern and youthful look, without being harsh and still embracing their grey hair. As long as it compliments the individuals skin tone, eye colour and/ or style in general, it can work for any one of any age which is what makes it such a versatile and striking look.
What do you find most of your clients are asking for in salon? In colour and style?
Most of our clients are asking for balayage for blonde natural hair or bleach and tone with 90% wanting to go ashier silver or white.
What’s the biggest challenge clients with grey hair face when it comes to maintaining it and keeping it healthy?
Getting the right amount of protein and moisture. Protein to prevent it becoming weak and moisture for giving shine and getting rid of frizz. The other problem can be if a client is using too much purple/silver shampoo which can make the hair muddy and some times even green. Finally, an additional issue is toners fading and becoming dull, so there is the upkeep for clients to bare in mind.
What do you recommend to your clients to help them with this?
For weaker hair clients that want to have a perfect balance of condition and tone, the combination of Color Extend Blondage shampoo and conditioner, and Extreme Anti-snap are great. For the naturally grey haired client, and those who’s hair is chemically treated, frizzy and dull I recommend them to use Color Extend Graydiant shampoo and Color Extend Graydiant conditioner for brightening and nourishing the hair.
For the upkeep of the tone, in addition to the toning shampoo and conditioner, I recommend that they visit between services for a toner top up.
What products are the best to use for protecting the hair colour and combating the natural wiry texture that comes with grey hair?
Pillow Proof Express Primer and One United are brilliant pre-blowdry primers for coloured hair, and Align 12, combined with Diamond Oil Glow Dry is a perfect combo for smoothing and softening the natural wiry texture of those with grey hair.
What do you think of Redken’s newest launch Color Extend Graydiant designed for people with silver/grey hair?
More and more clients are choosing to embrace their grey hair, they don’t want to cover it with tint or highlights and we see more and more young people asking for metallic silver hair that they see on their favourite celebrities like Rihanna, Cara Delevingne and Lady Gaga and all over social media. The launch of Color Extend Graydiant is perfect for those clients to brighten and nourish grey hair while keeping it manageable.
This is the Best Way to Maintain Grey Hair
Spoiler alert: It all comes down to what’s in your shower. It’s no surprise that not all shampoo and conditioner formulas are created equal, and that holds especially when true when it comes to grey hair. Enter the new Redken Color Extend Graydiant, a power combo of anti-yellowing toning shampoo and silver color-depositing conditioner that both brighten and nourish grey hair. Here’s everything you need to know about this dream team.
Photo Credit @Grombre @eryndesomer
WHY YOU NEED IT
Let’s start with a quick science lesson. Grey hair lacks melanin, AKA pigment. Melanin gives your strands their signature color and plays a protective role; it both strengthens the hair and keeps UV rays from interacting with the keratin (protein) and lipids (fat) in the hair. The bad news is that no melanin means no protection…. which is why grey hair is weaker, often coarse or wiry, and prone to yellowing and changes in tone. And even if you have grey hair by choice—after all, #grannyhair and #grombe are still trending – – to stay—your silver hue is still susceptible to picking up those unwanted yellow tones. The good news is that addressing all of these issues is as easy as using the right shampoo and conditioner for grey hair.
START WITH A PURPLE SHAMPOO
The best shampoo for silver hair is one that’s going to keep your color fresh and vibrant. Enter the new Redken Color Extend Graydiant Shampoo, a toning, purple formula that works to neutralize all the yellow tones making your grey hair look dull and dingy. Picture the color wheel on the wall of your elementary school art class; violet counteracts yellow because the two fall directly opposite one another. In other words, don’t be put off by the purple shade—those pigments keep your grey hair cool (in every sense of the word). As if that weren’t enough, the anti-yellow shampoo also contains amino acids to nourish and strengthen your hair with every wash. Yes, please.
PAIR IT WITH A SILVER CONDITIONER
Like peanut butter and jelly or Sundays and sweatpants, some things are just better when they’re together. That’s why there’s also a Graydiant Color Extend Conditioner to pair with said shampoo. The color-depositing, silver hair conditioner is, in fact, silver. Once the shampoo has done its job to neutralize any yellowing, it’s important to add back some of those cool, silver tones. This conditioner does exactly that, depositing custom dyes to leave your grey hair looking fresh and vibrant. Plus, it too has those same nourishing and strengthening amino acids.
For more info on grey hair and tips on how to maintain it between salon visits, follow @Redken on Instagram!
Looking to refresh your blonde hair colour or first time trying a hair gloss?
We have rounded up the best blonde hair gloss shades.
How is Redken Shades EQ Hair gloss different to other toners?
Shades EQ can help balance the hair’s imbalanced pH level (Potential of Hydrogen or how acidic your hair is) after a color service, bringing it down to a normal, healthy level. It’s not just for color-treated hair, though. It can help bring balance to virgin hair that’s been affected by environmental conditions, hot tools, and products.
See the shades
Find your nearest salon here
Jake from Laundry our salon of the month shows us how to get the best Blonde transformation at our #Shake Your Shades shoot color shoot
What did your model Kaitlin want for her hair color?
Kaitlin wanted a light blonde balayage look for her blonde hair transformation. I wanted to keep a natural muted tone through the lightened area to replicate and slightly exaggerate the color characteristics of hair that has had repeated sun exposure.
What hair treatments and hair color did you use to achieve this look?
I used Redken PH Bonder with glam blonde and 30vol developer along with the Toner shades EQ 10g- 09N, 10g 09NB, 10g-09P, 30g crystal clear, 60g shades EQ developer
What color techniques did you use to achieve the look?
The color technique I used was foil balayage, learn more about how to achieve this look here
What other Redken products did you use to achieve the final hair look?
As I was taking Kaitlin’s hair through a color transformation I used Redken Extreme Shampoo and Redken Extreme conditioner to protect her hair through the process. I used Redken Velvet Gelatine and Redken Shine Flash to style Kaitlin’s hair to bring out the shine in her new color.
What advice would you give to other blondes wanting to go through this transformation?
Get your hair toned with Shades EQ in-between lightening appointment for extended glossy hair. For ashy blondes I recommend Redken Color Extend Blondage puple shampoo and Redken Color Extend Blondage Conditioner. It’s great and helps keep hair feeling smooth unlike a lot of other purple toning shampoos and conditioners.
Always use professional shampoos conditioners, and products. They will always keep hair healthier after a lightening service. Clients always notice a difference using quality haircare. It can be costly having hair colored and it’s important to help clients to keep their hair looking great for as long as possible in between visits and not just buy whatever is on offer. You wouldn’t put any old rubbish on your face so why your hair. Redken is the perfect partner for us at Laundry as they have such a wide range of products to suit all of our clients needs.
You can book in with Jake at Laundry for a color transformation here
Stay tuned to here more about our #Shake your shades color campaign
What service did you have in salon?
I had a cut and blow-dry – and it was lovely. It was my second time to the salon in one week!
Who was your colorist/stylist?
Scott- who was so fab and did a fantastic cut - I LOVE my hair.
What did you think of the salon?
The salon is gorgeous, really stylish and sophisticated as well as having a very chilled atmosphere. All the staff were super friendly and helpful making the experience a really lovely one.
What products did they use on you today in the salon?
What do you like about New Redken Blondage? How does it work on your hair?
The Redken Blondage range is so great, it just gives my hair that extra injection of blonde when it gets a bit dull and brassy. So great to know I have it on hand for when I feel as though my hair looks a little tired.
Tips for keeping your hair healthy and blonde when you live an active lifestyle?
My top tips come mostly from nutrition, drink lots of water and eat a varied diet including lots of fruit and veg!
There’s no better confidence boost than a hair color refresh, and the bronde hair trend today is all about gorgeous brunette hues ranging from coffee latté to chocolate and everything in between. So what is bronde hair color? It has been described as a rich fusion between blonde and brunette, where the colors come together and create a beautiful blended palette. Bronde looks flattering on anyone and can be considered by all age groups, it looks incredibly natural and is a great way to spruce up your usual brunette color this summer. The mixture of light and dark tones adds texture and movement to a potentially flat brunette, whilst adding incredible shine and condition. Bronde is already proving popular with IT-LIST celebs from Suki Waterhouse and Jennifer Lopez to Michelle Obama and Kate Middleton. Let’s find out more about it…
Why bronde hair color is the best low maintenance colour
This season, lived-in bronde hair inspires major envy for its low-maintenance and equally stylish flair. The lived-in look is all about confidently rocking overgrown roots to minimise upkeep, one of the main barriers to women getting their hair colored. In order to achieve this effortless style, the term ‘bronding’ has resurfaced where blonde and brunette are living under the same roof. Colorists are using techniques such as balayage and ombre which are perfect for adding a little blonde and moving to a subtle bronde look.
Bronde can also be a great way to transition from blonde to brunette if you are looking to pick up a darker tone and go brunette. If you are looking for something subtle, our NEW Express Blonde service is a game changing lightening service which gives you up to 6 levels of lift in 15 minutes! Check out our Look book for our Express Blonde looks and ask in salon for the Express Blonde service menu, find your nearest salon here. Don’t forget to make sure you ask your colorist for Redken’s pH Bonder service to make sure the integrity of your hair is protected while colouring. Pick up pH Bonder Step 3 to continue the repairing process at home!
Best tips for making a subtle change
We understand that sometimes you want to update your look without making a drastic change. Often coloring your hair can be scary and nerve-wracking, whether you are a hair color virgin or have been dying your hair for years. If this is true for you, bronde is the way to go. So if you’re a brunette looking to play up your natural hair color, there are a few things you can do. During your consultation with your colourist, Redken recommends looking into adding a few subtle accents to your hair with babylights to enrich your natural base color. The babylights hair color technique uses thin, subtle highlights to frame the face or add dimension to a look. Alternatively, you can also ask your stylist about using Shades EQ Gloss on your hair for a toning effect that pumps up the shine and enhances your natural brunette hue.
How to maintain my bronde hair look?
We recommend stopping in to see your colorist between appointments for an all-over glaze with Shades EQ Gloss to maintain your hair color’s shine and sparkle. Also use Redken’s Color Extend Magnetics Shampoo to maintain the brightness of your hair color between appointments.
How to talk to your colorist about which type or bronde is best for you
If you're considering the switch, create a Pinterest board of examples you love and share it with your colourist during a consultation. Ask them to give advice on what shade of bronde is best for your eye colour and face shape to make sure the colour suits your look. Don’t forget to show us your transformation by tagging us @Redken so we can see your amazing new colour!
How to keep your hair first class from take-off to touch down with Redken’s NEW travel size summer hair kits.
It’s that time of the year when clients are coming into salon with freshly manicured nails, glowing spray tans and excitement on their faces as they countdown the days until their holiday. Your clients are ready to pay whatever is needed to get their summer hair to look and feel utterly fabulous! Holidays can be active and the sun and the sea can ruin hair causing colour to fade, ends to split and strands to feel as dry as bones. Your clients need a solution to extend their ‘out of the salon’ hair to last all holiday and that’s where Redken can help. Our NEW summer travel size kits are perfectly compact to give your clients their dream summer hair. No matter where they go or the type of their hair, Redken has the solution.
Excitement to get dream summer hair is just around the corner until you remember packing…
Holidays are great they are the times when clients are the most excited until they remember packing. As we all know no matter how many times you write a list, you will always forget something or bring the wrong thing. A lot of the time it is shampoo and conditioner because we know it can add a burden to your suitcase… We either arrive at the airport, run to the shop and are forced to spend extortionate costs on hair products which aren’t necessarily specific to our hair types. Or we bring travel sized hair products but usually end up disappointed because we cram all our beauty products in the airports tiny plastic bags which let’s be honest are prone to ripping. This usually leaves us with products all scattered in our hand luggage and it’s impossible to find anything. Worst of all it is always a sight for sore eyes especially for beauty lovers when because of the 100ml airline rule we see big bins at the airport full of full size shampoo and conditioners having to go to waste.
Say goodbye to the airport plastic bags and hello to Redken’s new travel size summer hair kit
However, we know good things come in small packages so to lighten your load and reduce your stress, we have done the hard work and provided a compact summer hair kit which can fit not just your client’s travel size products but ALL your clients’ beauty must haves. Let your clients say goodbye to the days of the airport plastic bags and say hello to Redken’s new travel sized summer kits which will leave your clients hair in first class condition from take-off to touch down. They are the perfect addition to any of your client’s suitcase which don’t just pass airline size requirements but will last for the whole holiday too. So forget having to think about decanting shampoo into plastic bottles from supermarkets and offer your clients solutions to amazing summer hair. On top of this the bags are compact so you can stash them into your bag without the fear of it bursting mid-flight.
Prevent summer hair going puffy with travel size All Soft Mega
If you client is going on a city break, hair will need defence against fumes, toxins and the sun. Cities are great but with high humidity, pollution and hot temperatures the sun can sap your locks of moisture leaving your client’s hair very puffy and dry like straw (aka not the summer hair we want). The NEW All Soft Mega Shampoo and Conditioner system is the answer to refreshed summer hair. This travel sized duo featuring the Superfood Nutri complex a blend of cactus extract, aloe vera and sacha inchi oil will deliver intense hydration, replenishment and control for hair that expands uncontrollably as a result of dryness. For the evening getting ready is always rushed. So in this kit we have included the award winning Pillow Proof travel sized Spray which reduces blow dry time, breakage and provides volume leaving them with the perfect blow dry for summer hair that will last all night.
Get the wavy summer hair style with travel size Beach Envy
To your clients who are going on a beach vacation, don’t make them take their bulky curlers and instead give them the option to get the wavy style with Beach Envy. Swimming in the pool and the sea and sunbathing in hot temperatures, can leave hair flat, bodiless and quite honestly boring. Redken’s travel sized Beach Envy shampoo and conditioner delivers a texture-boosting blend of filloxane, minerals and polymers to create the ultimate summer hair with amplified, loose, beachy waves with amazing body. To follow we offer a unique salt free, volumizing treatment styler spray with a mineral and latex blend to infuse summer hair with texture, waves and a big beachy style. It is unlikely the hotel will offer the finishing touch to take hair from day to night so the Beach Envy Wave Aid will give that effortless sexy tousled look for those summer nights.
Fuel your summer hairs strength with travel size Extreme
For the clients who have damaged and sensitized hair make sure they fuel their summer hair with strength from Extreme. The sun is very damaging to hair but the Extreme systems protein enriched formulas cleanse and restore weakened hair and reduce breakage by 75%. This can leave your clients summer hair feeling fortified, strong and repaired while protecting the hairs natural shine. On holiday we all look at the hotel hair dryer and think “I just can’t even?” so we have included travel sized No Blow Dry to be your client’s new hair hero- the perfect styler which requires no effort!
Heading on holiday is the best excuse for your clients to indulge in some luxury products. Holidays are for relaxing and for taking some time to treat yourself. The summer kits are the perfect gift to offer your clients so stock up now before they fly away!
Available now from a salon near you.
Celebrity hair colorist’s Harriet Muldoon and Amy Fish give us their top tips for going blonde and keeping your blonde hair looking its best.
Queens of color Amy who loves bronde and Harriet who loves all things blonde have a long list of celebrity clients from Pixie Lott and Kimberly Wyatt to world famous influencers InThe Frow and Alessandra Steinherr. They know exactly what it takes to go blonde and keep your blonde hair looking its best. Here are their top tips.
Photocredit: @harrietmuldoon featuring @pixielott
When going a lighter hair colour there are a few factors you need to consider
Have a full in-depth consultation and get expert advice from your colorist
- Color history – Have you had any chemical services that have been applied onto the hair? We can’t determine your end result if we don’t know what services you have previously had.
- Is my hair strong enough? We recommend a pre-treatment before colouring
- Hair texture - Is you hair able to take lightening?
- Skin colour – Will the shade of blonde you want suit your skin tone? We can work together to choose the best tone for you.
- Can you maintain your blonde? We recommend all blondes using a purple shampoo and purple conditioner at least once a week.
Get advice from the experts both colorists and stylists in the salon
- On big Colour changes we often get each other’s opinion,
- We get the stylists involved, as we like to create the perfect look for our clients.
- Always do our skin test 48 hours prior to their appointment.
- Strand test - In particular every new client wanting to go blonder. This is so we can see the level of lift we can achieve, how the elasticity and porosity of the hair feels.
- Knowledge is power and if we have all this information we can achieve better results and retain the integrity of the hair.
Photocredit: @amyfishcolour featuring @Inthefrow
Protect and strengthen the hair before your color service
- Make sure your colorist uses a bonder like Redken’s PH Bonderto strengthen the hair before starting a color service.
- Use a shampoo and conditioner range for damaged hair, try Redken’s Extreme shampoo and Conditoner
- Use a repair leave in product after washing, try Redken’s Extreme Anti Snap, we recommend to all our blonde clients.
- Redken One United is an everyday must to all hair Colour and types, as it’s quick and easy to use after every wash and has incredible multi benefits especially good for people on the run. No excuses now.
- Every blonde should never be without a purple shampoo!! With our busy lifestyles, sunshine, water and thermal damage can leave our pearly locks with unwanted brassy tones!
We are so excited for the launch of Redken Blondage Purple shampoo and Purple Conditioner not only does it deposits violet tones to neutralise brassiness away but can also strengthen hair!!!
You can book in with Harriet and Amy for a color appointment here.
Photocredit: @harrietmuldoon featuring @ashleylouisejames
EVERYTHING YOU NEED TO KNOW ABOUT PURPLE SHAMPOO FOR BLONDE HAIR
What is purple shampoo?
All blondes know that finding that perfect blonde shade takes time, money, and a commitment to keeping the colour as fresh as when you left the salon. That’s where the beauty of purple shampoo comes in.
Purple shampoo is an absolute necessity for blondes to use in between hair colouring sessions as it easily helps keeps your blonde beautiful.
Why is purple shampoo necessary for blonde hair?
Those of us with blonde hair need purple shampoo because of how the hair is lightened in the first place. According to Redken Artist Adina Doss "When I lift a client's hair (colourist speak for lightening), there is an undertone that comes up, which I like to call 'raw blonde.' To get my clients to a richer, more quality blonde, I add a colour treatment called a toner, specifically Redken's Shades EQ, to eliminate any undesired undertones, whether that colour is yellow or yellow-orange or even a reddish undertone.”
Those undertones can come out when the colourist applies a toner, but you may find they start to appear between colour services as the toner fades. Insert the need for a purple shampoo to adjust tone at home!
Redken Artist Jaclyn Harwood says that these undertones can also be caused by things like sun, hard water or heat styling. For this reason, purple shampoo is not just for colour-treated blondes. Natural blondes need it, too, Harwood says. In fact, those who’ve been jumping on the unicorn hair trend of purples and blue in their hair can also benefit from purple shampoo to help keep violet hues from fading.
Salon Tip: When a colourist lightens your hair, he or she should always use a toner as a step in the colouring process. Doss says this is a non-negotiable—so don't be afraid to ask for it during your next service!
But why is purple shampoo purple?
“If you think of a colour wheel, as basic as it sounds, whatever colour you want to cancel out is directly across from it,” Doss says. “Directly across from yellow is purple. So, the purple helps eliminate the unwanted yellow colours from the hair.”
“It’s almost like a way to brighten the colour to a cooler tone,” Harwood says. “So, if the hair has a little bit of a yellow tone, a pigmented purple shampoo is going to neutralize that warmth.”
How often should I use purple shampoo?
Keep in mind that purple shampoo does not replace your regular shampoo and should only be used once or twice a week. Doss warns that there is such a thing as too much purple.
“When you eliminate too much yellow, it visually ends up darker and a lot of people don’t want it to look darker,” she says. “So if you wash your hair twice a week, use the purple shampoo only once a week to keep the hair bright but not yellow.”
Harwood also adds that purple shampoo can be mixed with regular shampoo to add some of the violet pigment into a regular hair cleansing routine without any risk of going overboard.
Redken’s Colour Extend Blondage, is now available and is formulated with a Triple Acid Protein complex—amino, citric and maleic acids and wheat protein—that neutralises unwanted undertones and helps strengthen hair’s cuticles while battling brass and keeping blondes bright
For more blonde hair colour inspiration and tips on how to maintain your hair colour between salon visits, follow @Redken on Instagram!
Meet Larry King founder of Larry King salon in South Kensington and find out how he has doubled his men's colour business with Redken Brews Color Camo.
The salon can be a female space so what can you do to make it more man friendly?
I think keeping the interiors appealing to everyone is a huge start, we worked really hard on the interiors of the salon ensuring there is both an industrial and luxury finish that appeals to all genders. I also think it’s really important to give out a friendly chilled vibe to clients whoever they are, nobody likes walking into an intimidating environment. I also try to really get the messages across on social media that I'm very much an advocate of both.
How do you introduce men’s colour into the conversation with your clients?
Men are definitely feeling more comfortable trying out new things when it comes to hair and beauty nowadays. We've just done a story called Rogue Blonde, which is just a case of adding a few strands of blonde to frame the face, this can give the face a warm glow after such a harsh winter. We're also seeing lots of guys trying a full bleach which looks mega and even trying pinks and blues. If you're looking for something more subtle the New Redken Brews Colour Camo's are great for disguising a bit of grey without it looking too obvious you've had anything done. I'd absolutely recommend coming in for a consultation and getting colour done professionally, our team are experts and will ensure it's the right colour treatment for you.
What are the opportunities for men’s colour for a salon owner?
There are actually loads of great options and men’s colour is a growing trend, the new flash lift by Redken is also great as can be done so quickly, you're not sat in the chair with foils in for ages, you can be in and out in no time and it's subtle enough that your hair will just look sun kissed.
How do you retail to men? Do they shop in the same way as women in your salon?
I think a lot of men rely on the recommendations of their stylist, so chat to them about the best products for you and it’s an easy sale. Redken Brews is the refreshed range of Redken for Men, it’s the same great product in new and modern packaging, it looks great on our shelves and men are attracted to its brew bottle style packaging.
What can I do to upskill my team’s men’s grooming and men’s colour skills?
Redken offer men’s hair and men’s colour focus courses at their academies, as well as this they have a wide selection of online training on all aspects of men’s hair. If you’re a L’Oréal salon your full team can access these online training courses as well as book onto courses on L’Oréal Access
How do you know what style suits your client and how do you guide them to pick the best men’s hair and beard styles that suit their face shape and style?
I recommend every guy uses a hair dryer, I love the Dyson Supersonic it's a great piece of kit and makes a huge difference. I'm a big fan of Redken's Full Effect Mousse add a small amount to wet hair and blow dry hair in all directions using the nozzle to push the hair in all directions. Getting to know the different finishes of the Redken Brews Pomadesand how they work with different hair textures is key.
In terms of beards and stubble, the most important thing is to never use the trimmer to shave in a neat line under your chin, instead use the attachments to blend to nothing on the neck instead. This gives a much more sophisticated and stylish finish. Make sure you use Redken Brews Skin and Beard Oil.
We came up with The Hair Remedies at Larry King for exactly this reason. It's super important to listen to your stylist about what suits your hair texture or face shape. We have a face shape remedy, a curly hair remedy and a thick hair remedy at the salon. Different textures require different things and this is key. For example, if someone is conscious about their ears, I'll leave it soft around that area, going too tight and clean will just accentuate the area. Similarly if you've got a round face, I'll leave the back longer so their hair is visible around the nape of the neck and behind the ears and I'll leave squarer corners. They are just tiny tricks that make a huge difference and can give a guy stacks more confidence.
What is the key men’s hair trend that is here to stay?
My key trend is my signature look which is what I do with Oliver Cheshire's hair. I keep it longer on top, soft on the sides and movable. It doesn't have a particular parting or finish, it moves, so can be ruffled and shifted all day long and worn in loads of different ways.
What product in the new Redken Brews range could you not live without?
Where do you get your men’s hair style inspiration from?
I take inspiration from everywhere, the catwalk to the man on the street, I love different music genres and old movies. I never stop absorbing new ideas and inspiration.
You can book in for men’s hair and men’s colour at Larry Kings here
Tips For Going Blonde While Keeping Your Hair Healthy
Once you go a new shade of blonde, you may never want to look back. For hair, it’s not just a big step aesthetically, but physically as well. Chicago-based Redken Artist Twylla Jane says any and all color, from permanent color to lighteners for going blonde, can change how your hair feels. This doesn’t mean don’t go blonde. It just means go blonde with all the knowledge you need to rectify the damage and get stocked up on purple shampoo.
Treat Any Underlying Hair Issues
Since hair is going to be effected by going blonde, it’s important to get it in its healthiest state before going blonde.
“Anytime you color hair, you’re going to strip moisture and protein, so if your hair is weak or dry before you start the color process, you want to try to heal that beforehand,” Jane says.
Ask your colorist if you’re in need of treatment and then, try something like Redken’s Extreme Anti-Snap Leave-In Treatment for Damaged Hair or anything your colorist recommends from the Extreme Line.
Before you dive into the blonding process, have your colorist lighten a piece of your hair. Jane says this is highly recommended, as it can tell you and your colorist how quickly your hair lifts—or reacts—to lightener.
If your hair lifts easily, you’ll see a nice blonde right away, which tells you that going blonde should be an easy process. If your hair doesn’t lift easily, you’ll most likely see an orange color, which simply means you might have to start with a honey blonde or a strawberry blonde before getting into a light ash blonde or a platinum blonde.
Going Blonde? Know Your Options
There are a few different ways hair can be colored with lightener. Your stylist can color your hair from root to tip via foils or balayage, a method that’s often thought of as painting the hair.
Anything in foil lifts faster, so Jane recommends this if you’re trying to get a light ash blonde.
Balayage, however, will give you a lot of dimension and is best if you’re looking for your hair to have different shades of blonde.
Ask your stylist to try Express Blonde services if you are looking for a quick 20 minute refresh blonding service. Great if you are short off time or a brunette looking to take the going blonde journey slower with gradual balyage.
Keep Your Hair Healthy at Home using purple shampoo and purple conditioner between salon visits.
Purple shampoo and purple conditioner: they’re not nice-to-haves for blondes, they are must haves. The great thing is that you don’t have to sacrifice brighter blonde for conditioned, healthy hair. Color Extend Blondage Purple Shampoo and Purple Conditioner work together to tone out brassiness, help strengthen and moisturise damaged, bleached hair and deeply condition to smooth the cuticle for shine. The Triple Acid Protein Complex within the system helps you kick brassiness to the curb and say “yes” to strong and bright blonde hair. Here is a hot tip: Toning is completely customisable, meaning you can tone more often and longer (5-10 minutes) for a cooler, ashier effect, or less frequently and for a shorter period of time (3-5 minutes) for quick anti-brass for every level of blonde.
Check out everything you need to know about purple shampoo