TRANSFORM THE APPEARANCE OF PROCESSED HAIR WITH

NEW ACIDIC BONDING CONCENTRATE

POWERFUL ALL-IN-ONE HAIRCARE FOR ALL HAIR TYPES AND TEXTURES
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LOVED BY IT-LIST COLORISTS FOR A-LIST RESULTS

SHADES EQ GLOSS

Discover Redken's iconic gloss & toner Shades EQ, loved by colorists worldwide for mirror-like glossy shine.
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LOVED BY TOP INFLUENCERS TO TREAT DAMAGED HAIR, SPLIT ENDS & HAIR BREAKAGE

STRENGTHEN WEAK AND DAMAGED HAIR WITH EXTREME

Extreme products feature protein-infused formulas to restore hair strength and prevent breakage and split ends. Consumers saw a 75% reduction in breakage with a system of Extreme Shampoo, Conditioner, and Anti-Snap.
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THE PERFECT PAIR FOR A-LIST HAIR

DISCOVER THE POWER OF LIQUID COLOR

Redken's iconic Shades EQ has met it's perfect match Color Gels Lacquers. Discover the perfect match for up to 100% coverage and an easy refresh on Zones 2-3 mirror-like glossy shine.
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WANT 6 MORE INCHES WITH 81% LESS BREAKAGE?*

NEW EXTREME LENGTH WITH BIOTIN

FOR STRONGER, LONGER HAIR
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*On average hair can grow up to 6 inches in a year. System vs non conditioning shampoo
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FIND THE HUE FOR YOU

Explore & try on your new hair hue from 70+ shades.
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NEW PRODUCTS

Color Extend Brownlights Shampoo

Color Extend Brownlights Conditioner

Color Extend Blondage Shampoo

Color Extend Blondage Conditioner

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Cool Girl Ponytail
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Long Hair

Cool Girl Ponytail

Try this edgy, cool girl pony with side swept bangs for a on trend, effortless downtown vibe.
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