Looking for new red hair colour ideas? This season, the award for best new hair colour trend goes to…Redken’s Cherry Vinyl Red! Unveiled by celebrity hairstylist Jacob Aaron Dillon during music’s biggest night and seen during the Big Game halftime show by Devante Turnbull, this chart-topping trend is about to break some serious records. Can you say shade of the year?
This isn’t your ordinary cherry red hair colour. Like a freshly pressed record, Cherry Vinyl is a rich, saturated red, complete with a glossy result inspired by vinyl’s characteristic sheen. Created only by the most iconic demi, Shades EQ Hair Gloss, this trend delivers deep, vibrant colour, mirror-like shine and dimensional highs and lows that are sure to turn heads.
And the best part? Cherry Vinyl is going straight from the red carpet to the salon, which means that you can easily get in on all the action. Maybe you’ve always wanted to go red. Or maybe you’re looking to add subtle dimension to your dark base. Whatever the reason, it’s time to step into your Cherry Vinyl Red era with a Redken Shades EQ Gloss.
A low-commitment hair-glossing service for all hair types and textures, a Shades EQ Hair Gloss visibly reverses damage in one use*, including roughness, frizz, dryness and dullness. The end result: hair that looks and feels insanely healthy, thanks to intense shine and conditioning. Whether you want to refresh or enhance your colour, with a Shades EQ Gloss, you can always count on personalized, custom results with colour that lasts up to 28 shampoos.
Maintain your Cherry Red hair colour with the Acidic Color Gloss hair care range, perfect for colour-treated hair lacking shine and vibrancy.
*Based on instrumental test + consumer study
