Shades EQ: The hair gloss loved by top influencers

Shades EQ: The hair gloss loved by top influencers

HEALTHY, SHINY HAIR IS TRENDING

Grunge be gone, health hair is on! The desire for healthy, glossy hair is one of the biggest hair trends for 2020. #Healthyhair is up by 158% on Google and with over 110K posts on #glossyhair to date, it’s clear that women want shiny hair that feels nourished and healthy.

Not only is glossy, shiny hair colour trending on social, but it’s ruling the runway. “We saw the resurgence of more healthy and finished looks in SS20. This is a result of healthy lifestyle trends impacting the industry and a desire for more polished, glossy looks.” states Redken Global Creative Director, Guido Palau.

The secret to glossy, healthy and shiny hair colour? Redken Shades EQ; it’s the hair colour that’s like a lip-gloss for your hair! The ammonia-free formula seals the cuticle of your hair with wheat amino acids and bringing hair back to its natural pH for glossy shine and amazing hair colour!

WHAT IS SHADES EQ GLOSS?

Redken’s Shades EQ demi-permanent hair colour is loved by used by millions of it-list colourists worldwide for its A-list results. What makes Shades EQ Gloss so good for your hair? There’s no ammonia, making it gentle for every hair type - Shades EQ is coined the hair colour that thinks it’s a conditioner! The formula is perfect to gloss, refresh your hair colour, blend greys, tone coloured hair and even colour correct ….with amazing, shiny results, no matter what hair type you have!

SHADES EQ GLOSS SERVICES: LOVED BY INFLUENCERS AND BLOGGERS

Shades EQ even has a service for those who wish to rock their natural hair colour or just add a shot of shine. A ‘Gloss’ service from Shades EQ will give you enviable, conditioning shine. This colour-free service will enhance natural hair colour or even revive coloured hair - no ring lights or filters needed, it’s time to get glossed!

Shades EQ is the secret behind influencers’ insta-worthy shiny hair. Hear why top bloggers and content creators love to ‘get glossed’ with Shades EQ?

“I’m shocked at how much of a difference this has made to my hair!” – Allie Smith @rushandteal

@aislingchan

“First time trying this product! Very impressed…will use again in the summer. Hair looks sooo….glossy!!” – Monalisa Adli @monaseyesbeauty

“It’s absolutely UNREAL! My hair’s never been so shiny!” - @okaylaaa

“My hair feels so incredibly soft after the treatment – love it!” – Kelly Prince-Wright @kellyprincewright

“My hair feels so shiny and smooth!” – Maria Joynson

WHERE CAN YOU GET GLOSSED WITH SHADES EQ?

Want get glossed by your salon boss? Try Redken’s Shades EQ glossing and colour treatment and rock the real life insta-filter for your hair – find your closest salon here.

WANT TO DYE YOUR HAIR COLOR BEFORE YOUR SALON VISIT?

Try on your dream hair color with Redken’s virtual colour closet with over 70 shades. Click here to try before you dye!