Introducing The Redken Advocate Network

A collection of the industry’s freshest talent, partner with Redken to inspire and engage through the power of social and education.

With a global mission to support every hairdresser to learn, earn and live best, Redken announce the launch of The Redken Advocate Network.

Redken aims to meet the needs of its growing professional audience through its signature online and offline brand education programmes.  The Redken Advocate Network works alongside brand education and brings a new dimension to our community by sharing the trends, techniques and know-how from fresh industry names committed to amplifying new educational platforms to inspire and connect on a deep level via the voice and power of pro to pro sharing.


The Redken Advocate Network is collective of fresh influential colourist’s & stylists from the UK and Ireland, who have a combined mission to empower professionals through digital education & social media. In collaboration with Redken, the Redken Advocate Network aims to engage and inspire the professional community by sharing new trends, techniques, social expertise and education through pro to pro advocacy networks for an authentic and highly conversational approach to engage all hair fanatics.



Samantha Cusick @samanthacusicklondon

Balayage Specialist & Salon Owner of Samantha Cusick London.


Tia Lambourn @tialambourn_hair

Blonde obsessed & Salon Owner of Bay Studios.


Jack Baxter @jackbaxter

King of shades & Salon owner of Baxter South.



Conor Doyle @conorjmd

 Master of laid back and lived in looks.


Emily Mander @emilymanderhair

 Lover & creator of endless summer hair.


Harriet Muldoon @harrietmuldoon

Queen of color & Blonde Specialist at Larry Kings.


Lucy Kew @_lkhair 

 Balayage Specialist & founder of ๐—Ÿ๐—ž๐—–๐—ผ๐—น๐—ผ๐˜‚๐—ฟ๐— ๐—ฒ๐—น๐—ฎ๐—ป๐—ด๐—ฒ™๏ธ.


Vikiscissorhands @vikiscissorhands

 Gloss Boss & Salon Owner of The Grove.


Claire Martin @clhair__

Curl creator & Master Stylist at Gro London.