FACEBOOK LIVEFacebook Live is Facebook's answer to live video streaming, allowing people, public figures and businesses to share live video with their fans and friends on Facebook. The videos can be published to the Page or profile following the live stream so that fans and friends who missed it can watch at a later time. Great for how-to and tutorial content, this platform is rising in popularity as more users turn to video content on the web.
YOUTUBEHave you ever watched a video online? More often than not, it’s a YouTube video. YouTube is a free video sharing website that makes it easy to consume and upload your own videos to share friends, family, and the world. Over 100 hours of video are uploaded to YouTube every minute, with content featuring everything from beauty tutorials to DIY home renovations. Each day people watch hundreds of millions of hours on YouTube. Audience size: 1 billion monthly active users.
HASHTAGSA hashtag is a word or phrase preceded by a hash or pound sign (#) and used to identify messages on a specific topic on social media. Hashtags are predominantly used on Twitter and Instagram. Adding hashtags to images can make them show up in user searches, great for branding and tracking similar conversations. By adding a hashtag to your content, you can increase viewership and engagement to your photos and videos. Popular hashtags for hairdressers include hair techniques like #balayage and #ombre, as well as stylist specific hashtags like #hairstylist.
#hairdresser: 4.1 million posts
#hairstylist: 9.6 million posts
#balayage: 4.8 million posts
#ombre: 7.6 million posts
SNAPCHATSnapchat is a fast-paced, ephemeral social media app, driven by millennials and used by over 150 million people. The app initially started as a way to share quickly-dissolving photos with users, and has evolved into a platform that hosts everything from produced, movie-like stories, to “Discover” pages from various news outlets. One can use Snapchat to share fun moments with friends and family by “Snapping” them photos via the app, or can post a series of photos and videos that display as the user’s “story,” visible either to the general public, or to whoever the user allows to “friend” them on the app. Because it’s so visual, it’s a great application for stylists and colorists to use to share their work and follow other users that also share their work.
SNAPCHAT GEOFILTERSSnapchat Geofilters are beyond exciting because they connect places and events with Snapchat users and can be part of their Snapchat story – often times, Snapchatters utilize Geofilters to show that they are at an exclusive event. A Geofilter can be created and scheduled by anyone! Geofilters are a great advertising tool for salons. The filters can be associated with a place, (like a salon or business), or an event, (like a holiday haircolor promotion). Cities and major events often have their own Geofilters that Snapchat moderates, which is why you can see so many different filters each time you login to Snap! To create and schedule a Geofilter, click this link: https://www.snapchat.com/on-demand.
A new feature just released this past year, Instagram stories allows users to upload videos and photos that live on their profile for a 24-hour period. Usually used to share more off-the-cuff content, Instagram stories gives Instagram users a chance to show their personalities more and upload what they’re up to day-to-day, which is important especially now that so many Instagram users keep their feeds so specific! Check out how to create your own Instagram story here: https://vimeo.com/177180549.