REDKEN ACADEMY SALON, 255 HAMMERSMITH ROAD, LONDON, W6 8AZ

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Redken is part of L'Oréal (UK) 

OCTOBER: LIVE TRUE
AT LIVE TRUE WE ARE ALL ABOUT AUTHENTICITY- DOING WHATEVER MAKES YOU FEEL MORE "YOU"

There are currently no reviews for this product.

There are currently no reviews for this product.

How did the salon come to life?

Created in 2016, our vision was to create a salon which was accessible, had a strict no judgement policy, would encourage creativity and be of a very high technical standard. We wanted to create a space that took the “seriousness” and “intimidation” out of the salon experience, a salon which produced incredibly high standards of work but that was also a place to have fun.

At Live True we see ourselves as a big family, our salons are incredibly friendly and we work strongly on encouraging positive collaborative relationships within the salon. Our clients feel this from the moment they step into our doors.

What defines the Live True salon?

Live True London is built around the concept of authenticity, we believe in leaving our signature touch on clients while still creating hair that makes customers feel true to themselves.

We are client focused and our team of expert stylists are masters at finding the style that will bring out a client’s “true self” – whether that’s through a new hairstyle, a colour, a fresh manicure or a stunning balayage.

Our team has significant experience outside of the salon, working as Redken Artists, as session stylists for magazines, fashion week and music videos. They bring all of this expertise, creativity and knowledge back into the salon for the benefit of our clientele.

What are your clients like?

We have 3 salons in Clapham, Vauxhall and Brixton with each salon having a slightly different clientele. However, the common factor is that all these clients are friendly, trendy and they love hair as much as we do. We have celebrity clients that come on regular basis as well as renowned bloggers. We cater to clients from every walk of life and of every style, from the classic natural balayage paired with a bouncy blow dry to the vibrant and vivid mix of green, yellow and blue hair colour and a undercut to match. We are proud to have created this fantastic client base that represents our identity. We would love to meet more new faces in our salons to expend even further and share our passion for hair!

What made you choose Redken as your professional brand of choice?

Redken has the best shine in terms of colouring products; vibrancy of colours and true pigments. It gives an extra density to all colours and we can create indefinitely. We can cocktail the toners with Shade EQ to obtain a colour that is always personal and suits the clients’ features. Redken allows us to be more creative than any other brand can, and this works best for us.

What are your must have Redken products?

The Color Extend range is a must have as we are all about colouring. The Blondage and Graydiant  products within the same range are flying of the shelves! Our clients just love them to maintain a perfect blonde at home. After every shampoo the blonde colours look as if they were freshly done in a salon.

We also love the Powder Grip  to give some texture and volume as well as Wax Blast 10 to give tailored finish on gents or on blow dry clients.

And not to forget, One United, all-rounder spray that is just as amazing in salons as when you take home to maintain your ideal look.

What is your favourite hair trend of the moment (style or colour)?

Picking only one favourite is impossible.

We love versatility and go from impeccable short styles to extra-long styles with natural length or hair extensions; mostly wavy and always natural.

However, we could say we specialise in creating natural looking blondes.

Our unique Live True Balayage technique is the key to a colour that is always blended, natural looking and can create latest trends of icy or pastel tones.

What do you think keeps your clients coming back?

Without a doubt, our devotion to customer service and high quality services. We really care about our clients and this allows us to build up trust. We pride ourselves on giving clients an excellent service. In every site, we have a team that is friendly, trained to high standards and ready for any hair challenge.

What’s next for your salon in the future?

At Live True London, we are always evolving and looking at how we can make our salons and the customer experience better. We have worked very hard this year to develop new colouring techniques, and have launched the Live True London Balayage service. We are ever evolving in our aim to deliver the best colour experience and effect for our clients and we will continue to work on new ways to develop our craft.

We are passionate about what we do and are continuing to find new ways to inspire our clients, whether through our Instagram – with our work shared by top accounts all over the world from America, Italy, Spain to South Africa – to the digital screens in our salons. We love our clients and it brings us great pride to inspire them on their hair journey.


See where your closest Live True salon is here
Book in for an appointment at Live True here 

 

 

OCTOBER: LIVE TRUE

There are currently no reviews for this product.

There are currently no reviews for this product.

How did the salon come to life?

Created in 2016, our vision was to create a salon which was accessible, had a strict no judgement policy, would encourage creativity and be of a very high technical standard. We wanted to create a space that took the “seriousness” and “intimidation” out of the salon experience, a salon which produced incredibly high standards of work but that was also a place to have fun.

At Live True we see ourselves as a big family, our salons are incredibly friendly and we work strongly on encouraging positive collaborative relationships within the salon. Our clients feel this from the moment they step into our doors.

What defines the Live True salon?

Live True London is built around the concept of authenticity, we believe in leaving our signature touch on clients while still creating hair that makes customers feel true to themselves.

We are client focused and our team of expert stylists are masters at finding the style that will bring out a client’s “true self” – whether that’s through a new hairstyle, a colour, a fresh manicure or a stunning balayage.

Our team has significant experience outside of the salon, working as Redken Artists, as session stylists for magazines, fashion week and music videos. They bring all of this expertise, creativity and knowledge back into the salon for the benefit of our clientele.

What are your clients like?

We have 3 salons in Clapham, Vauxhall and Brixton with each salon having a slightly different clientele. However, the common factor is that all these clients are friendly, trendy and they love hair as much as we do. We have celebrity clients that come on regular basis as well as renowned bloggers. We cater to clients from every walk of life and of every style, from the classic natural balayage paired with a bouncy blow dry to the vibrant and vivid mix of green, yellow and blue hair colour and a undercut to match. We are proud to have created this fantastic client base that represents our identity. We would love to meet more new faces in our salons to expend even further and share our passion for hair!

What made you choose Redken as your professional brand of choice?

Redken has the best shine in terms of colouring products; vibrancy of colours and true pigments. It gives an extra density to all colours and we can create indefinitely. We can cocktail the toners with Shade EQ to obtain a colour that is always personal and suits the clients’ features. Redken allows us to be more creative than any other brand can, and this works best for us.

What are your must have Redken products?

The Color Extend range is a must have as we are all about colouring. The Blondage and Graydiant  products within the same range are flying of the shelves! Our clients just love them to maintain a perfect blonde at home. After every shampoo the blonde colours look as if they were freshly done in a salon.

We also love the Powder Grip  to give some texture and volume as well as Wax Blast 10 to give tailored finish on gents or on blow dry clients.

And not to forget, One United, all-rounder spray that is just as amazing in salons as when you take home to maintain your ideal look.

What is your favourite hair trend of the moment (style or colour)?

Picking only one favourite is impossible.

We love versatility and go from impeccable short styles to extra-long styles with natural length or hair extensions; mostly wavy and always natural.

However, we could say we specialise in creating natural looking blondes.

Our unique Live True Balayage technique is the key to a colour that is always blended, natural looking and can create latest trends of icy or pastel tones.

What do you think keeps your clients coming back?

Without a doubt, our devotion to customer service and high quality services. We really care about our clients and this allows us to build up trust. We pride ourselves on giving clients an excellent service. In every site, we have a team that is friendly, trained to high standards and ready for any hair challenge.

What’s next for your salon in the future?

At Live True London, we are always evolving and looking at how we can make our salons and the customer experience better. We have worked very hard this year to develop new colouring techniques, and have launched the Live True London Balayage service. We are ever evolving in our aim to deliver the best colour experience and effect for our clients and we will continue to work on new ways to develop our craft.

We are passionate about what we do and are continuing to find new ways to inspire our clients, whether through our Instagram – with our work shared by top accounts all over the world from America, Italy, Spain to South Africa – to the digital screens in our salons. We love our clients and it brings us great pride to inspire them on their hair journey.


See where your closest Live True salon is here
Book in for an appointment at Live True here