Redken is part of L'Oréal (UK)
FROM SOFT TO BOLD CREATE GLOSSY REDS WITH SHADES EQ Whether its soft burgundy, soft strawberry, or rocket fire red, Shades EQ is your secret weapon for creating incredible glossy red shades.Our red palette is now bigger and better than ever before- and for the first time includes shades formulated with the super potent R5 red dye- so you have the tools you need to slay with the full spectrum of spicy shades. #GlossItUp Also use these news shades to refresh permanent color on zones 2 & 3. R5: A POWERFUL TRUE-RED DYE R5 provides pure red tones with outstanding longevity and highly visible results. The R5 shades allow you to create daring, intense reflects with uniform color from root to tip.
TONED TO PERFECTION WITH SHADES EQ NEW NATURAL ASH SHADES
BRING MEN'S COLOR OUT OF THE CLOSET Men's color is no longer a taboo. For men seeing a little more salt than pepper, add no fuss, 5 minute gray blending to every cut, with our new Cut and Camo services