Principles of Color

Redken Principles are the foundation of everything we teach and are at the heart of our commitment to helping salon professionals learn, earn and live better.

PRINCIPLES OF HAIRCOLOR REDKEN PRINCIPLES

- Redken Principles govern everything we do—they’re fundamental truths or laws with natural consequences.
- Principles apply to haircolor, design, finishing, texture and business building.
- In haircolor, we use principles to explain science, formulation, placement and application.
- Principles are natural and become second nature once learned
Redken Artist Chiala Marvici takes you through hair: the canvas you work with, the science behind it and how it reacts chemically. It's a great resource if you encounter a challenge while coloring, or if you just want a quick refresher.

PRINCIPLES OF HAIRCOLOR: WHAT IS HAIR?

- Hair is a canvas composed of a mixture of protein, moisture, lipids, pigment, minerals and carbohydrates in various proportions.
- The hair’s structure is divided into 3 areas: the cuticle, the cortex and the medulla.
- There are two types of natural pigment: pheomelanin and eumelanin. Everyone has a combination of both.
- The physical properties of hair are texture, density and condition. All are important to consider when formulating haircolor.
Redken Artist Lori Zabel covers the different types of haircolor, how light affects them, what can and cannot be done with haircolor, and most importantly, the essential tool we work with—the color wheel.

PRINCIPLES OF HAIRCOLOR: PRINCIPLES OF COLOR

- Haircolor is a complex, fascinating and beautiful medium of creative expression that can be explained scientifically.
- When white light hits a surface it’s reflected, absorbed and/or transmitted. How does that relate to haircolor? Light travels through the hair’s cuticle layer and bounces off what we know as pigment.
- The color wheel is a tool used to visually display the laws of color. Haircolorists use the color wheel to formulate haircolor by selecting complementary or enhancing colors.  The three primary colors are blue, red and yellow. All other colors are made from a combination of these colors."
Want to understand how to better analyze hair before a haircolor service? Redken Artist Justin Isaac explains visual values, how to work with them and how they affect the hair’s natural level.

PRINCIPLES OF HAIRCOLOR VISUAL VALUES AND THE LEVEL SYSTEM

- When analyzing hair for a haircolor service, it’s important to determine the hair’s natural level or its visual value, ranging from light to dark. - This is always the starting point for achieving desired haircolor results.
- Redken’s visual values chart is divided into 5 value ranges: lightest, light, medium, dark and darkest.
- Undertones are the warmth created during the lifting process. This is caused by the fragmenting of the natural pigment."
When formulating haircolor, Redken has principles in place to ensure your formulas deliver the results you want. Redken Artist George Garcia discusses best practices to lead you to successful formulations every time

PRINCIPLES OF HAIRCOLOR PRINCIPLE BASED FORMULATION

- As part of your consultation, determine the natural level, or starting level, of the hair.
- Then determine the target level, desired level, percentage of gray and desired tonal result.
- Look for the undertone at the desired level to help determine the end result.
Gray hair requires a balance of brown and added warmth to maintain a natural look.
Select a developer based on your Redken haircolor brand, shade and level. 
Make adjustments based on the hair’s physical properties. If the hair is questionable in any way, it’s important to perform one or more pre-treatments prior to the haircolor service."
High quality haircolor tools are an essential part of the haircolor process. Redken Artist Tina Calzaretta will show you how to stand apart with Redken Color Gear.

PRINCIPLES OF HAIRCOLOR COLOR GEAR

Using branded tools in conjunction with your haircolor products is a great way to let clients know that you use the best products to customize their haircolor.
Redken offers fashionable, everyday essentials that inspire confidence including salon wear, brushes, applicators, swatch books and guides.
Redken’s innovative and exclusive tools like the Blur Brush allow complete creative freedom when coloring hair.
Redken’s balayage paddle allows creative control when painting the hair"