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REDKEN ACADEMY SALON, 255 HAMMERSMITH ROAD, LONDON, W6 8AZ

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BLOGGER OF THE MONTH: MEET ZOE NEWLOVE

 ZOE'S HAIR STORY

MY HAIR, IS MY THING. FOR SOME PEOPLE THE WAY THEY DRESS, OR THE WAY THEY APPLY THEIR EYE LINER AND MASCARA, IS WHAT MAKES THEM WHO THEY ARE, BUT FOR ME, NONE OF THAT MATTERS UNLESS MY HAIR IS HAPPY. 

MY MUM ALWAYS TOLD ME, I COULD DO WHATEVER I WANTED WITH MY HAIR, AS WHEN SHE WAS A LITTLE GIRL, SHE HAD TO CONTEND WITH A BOWL CUT – SHE NEVER WANTED THIS FOR HER OWN CHILDREN AND WAS DETERMINED WE WOULD BE HAPPY WITH OUR HAIR. I FIRST GOT HIGHLIGHTS IN MY HAIR AT THE AGE OF 14. GROWING UP, GOING TO THE HAIR SALON WAS ALWAYS A FAMILY OCCASION. MYSELF, MY MUM, AND SISTERS, AND EVEN MY DAD WOULD ALL PILE IN THE CAR AND HEAD TO OUR LOCAL SALON. FROM A VERY YOUNG AGE, MY MUM DRILLED IT INTO ME, THAT THE ONLY WAY TO LOOK AFTER YOUR HAIR, WAS TO VISIT A PROFESSIONAL HAIR DRESSER. CAN YOU BELIEVE MY DAD EVEN GOT HIGHLIGHTS? HE WAS SO VAIN.

THERE WAS THIS ONE TIME, WE WERE ALL SHOPPING FOR HOLIDAY CLOTHES, AND MY MUM SPOTTED A GROUP OF LADIES WITH REALLY COOL HAIR. SUPER SHORT, CHOPPY PIXIE CUTS. MY MUM THEN ASKED MY DAD TO WALK UP TO THE LADIES, AND ASK THEM WHERE THEY HAD THEIR HAIR CUT. HE DID. FOR YEARS WE THEN WENT TO THE SAME SALON AS THOSE LADIES, AND I EVEN BRAVED CUTTING ALL MY LONG HAIR OFF FOR THE SAKE OF LOOKING AS COOL AS THEY DID.

I HAVE BEEN CHANGING MY HAIR FOR AS LONG AS I CAN REMEMBER.

I AM NOT OVERLY EXPERIMENTAL WITH COLOUR, BUT I DO LIKE TO CHANGE THE CUT OF MY HAIR. I AM NOT AFRAID TO CUT ANY OF IT OFF, OR HAVE A FRINGE PUT IN. I KNOW SOME PEOPLE ARE QUITE PRECIOUS ABOUT GETTING EVEN AN INCH TAKEN OFF, BUT HAIR WILL ALWAYS GROW BACK… 

WITH THIS NEED TO ALWAYS CHANGE MY HAIR AND TRY DIFFERENT SHADES OF BLONDE, HAIR MAINTENANCE IS SUPER IMPORTANT. YOU NEED AN AMAZING SHAMPOO AND CONDITIONER, HAIR MASKS AND STYLING PRODUCTS THAT WILL MAKE YOUR HAIR LOOK GREAT BUT FEEL GREAT TOO. NOW, MOST BRANDS HAVE ONE CULT PRODUCT, BUT REDKEN, EVERY SINGLE PRODUCT THAT I USE FROM THEM IS INCREDIBLE. MY HAIR PRODUCT BOX IS FILLED TO THE BRIM WITH REDKEN PRODUCTS, AND I HAVE BEEN BUYING FROM THIS BRAND FOR YEARS SO I FEEL I HAVE COME TO KNOW SOME GREAT STAPLE HAIR PRODUCTS.

I SWITCH BETWEEN THE EXTREME RANGE, GREAT FOR DRY AND DAMAGED HAIR, AND THE BLONDE IDOL RANGE. ONE PRODUCT THAT I COULD NOT LIVE WITHOUT IS THE EXTREME STRENGTH BUILDER HAIR MASK – THIS MAKES MY HAIR FEEL AMAZING AND SMELLS GREAT TOO. FOR THE TIMES WHEN I HAVE A COOL TONER PUT INTO MY BLONDE LOCKS, I REACH FOR THE BLONDE IDOL CUSTOM TONE VIOLET CONDITIONER. YOU CAN CUSTOMISE HOW MUCH PURPLE CONDITIONER YOU WANT IN YOUR HAIR TO HELP KNOCK OUT THE BRASSY TONES. IT IS SUCH A BRILLIANT PRODUCT. 

I TRY TO AVOID HAVING POKER STRAIGHT HAIR, AND TEND TO ROUGH BLOW DRY MY HAIR, FOLLOWED BY A GENEROUS APPLICATION OF TEXTURIZING OR SALT SPRAY. WIND BLOWN AND BEACH ENVY VOLUME WAVE AID ARE STAPLES. FOR DAYS WHEN I AM IN A RUSH THE PILLOW PROOF PRIMER IS A LIFE SAVER. I LOVE LOVE LOVE THIS STUFF. 

ZOE'S REDKEN FAVES

THERE ARE A GAZILLION MORE PRODUCTS THAT REDKEN HAVE TO OFFER, COVERING ALL TYPES OF HAIR AND STYLES. I HAVE LONG RECOMMENDED THIS BRAND TO FRIENDS AND FAMILY FOR YEARS, AND WILL CONTINUE TO DO SO FOR MANY MORE YEARS TO COME I AM SURE. 

 

SHOP ZOE'S FAVES

 

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