Redken hair styling
Spotlight
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Check out the latest reviews Redken is receiving from Beauty Editors of your favourite fashion magazines. One thing is for sure - they love Redken products!!!
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CELEBS ON SUNDAY (MAY 2010)
Create bouncy yet elegant runway curls at home with Redken Fresh Curls Curl Boost. One tried and tested beauty writer at Celebs on Sunday gave it a 10/10 ‘for results’. Another said how her hair felt ‘thicker’ and appeared ‘shinier’. Quick and easy to use, this daily spray gel is perfect for the get up and go girl that has little time on her hands.


GQ (MAY 2010)
“Finding good hair products is like a minefield, but Redken Rough Paste is fantastic: versatile, easy to use and gives results every time,” says Dan Crown CEO of lookmantastic.com. Construct and deconstruct with rough, rugged texture, this versatile product will work well on short medium length hair.


STYLIST (MAY 2010)
Blonde and highlighted can become dry and lack lustre. Give tresses a light lift with Blonde Glam Shampoo. “Blonde Glam has brilliant light reflecting dyes which include pigments to keep blonde colour vibrant and refreshed” says Stylist magazine. Blonde hair can become brassy if exposed to the sun and UV rays. Blonde Glam shampoo will lift colour while leaving tresses shiny and soft to touch.


WOMEN AND HOME (MAY 2010)
Give dull drab layers a confidence boost with Redken Wool Shake 08. “Layers can become hidden when hair becomes too flat. To boost shape without making hair too messy, rub a ten pence piece of Redken Wool Shake 08 between your fingers, it coats the strands so they are matte and separated – without being greasy” say Women and Home. This funky texturiser will give life to even the most difficult tresses.


EASY LIVING (APRIL 2010)
Is your hair tired, limp and consumed by product and pollution? Redken Hair Cleansing Cream is the perfect hair detox. Removing product build-up and minerals deposited by water, hair is left baby soft with strengthened cuticles to promote natural shine. The clarifying shampoo is sought after by all ‘in-the-know’ hairstylists desperate for a hair detox.


GLAMOUR (APRIL 2010)
Heat free styling has been hot on the catwalks of designers such as Alexander Wang and Stella McCartney. Get this seasons, ‘gritty yet girly’ tresses with Redken Rough Paste 12. “Scrunch Rough Paste 12 into hair and let it dry naturally” says Redken Creative Consultant Guido Palau.


INSTYLE (APRIL 2010)
This seasons catwalk looks have all been about volume. Whether giving tresses a tousled innocence or full bodied swagger the Redken styling range can give flat fine fly away hair a voluminous edge. Redken Creative Consultant Guido Palau uses these three products religiously while creating the hair for all of the major fashion week shows.


RED (APRIL 2010)
“For the perfect, casual up-do apply Redken Thickening Lotion 06 to damp hair and rough dry,” says Redken Creative Consultant Guido. The lightweight lotion adds substance and shine to flat and fine hair.


WOMEN AND HOME (APRIL 2010)
Redken Extreme Iron Repair wins Woman and Home’s Best Beauty Buys 2010 for heat protector. “If your hair is long or distressed from a lot of straightening this product is a must.” Extreme Iron Repair contains key ingredients that help to restructure the hair while providing a layer of protection from further damage. In a world of heat appliances this is a must have hair icon.


COSMOPOLITAN (MARCH 2010)
“Don’t forget your body boosting mousse to give your locks some attitude” says Cosmo. The lightweight voluminous mousse will give hair unrefined attitude as seen on the SS10 catwalks. Redken Aerate 08 helps create SS10 runway looks at home with little effort.


ELLE (MARCH 2010)
It’s all about the SS10 catwalk trends this month and Elle recommends Thickening Lotion 06 is also recommend for those that want to create texture and tousled looks. The ideal product for those looking to give their hair extra body and texture.


ESQUIRE (MARCH 2010)
If you want a cool, clean, sharp style look no further than Redken for Men Mint Fix. The sweat resistant gel will give an all day super strong hold that boosts shine and keeps style under control. “There has always been a craze for side partings” claims Esquire. To get the “Frank Sinatra” look run a comb through tresses after applying the lightweight super strength gel.


GRAZIA (MARCH 2010)
Redken’s Creative Consultant Guido Palau names Aerate 08 as his hero product of Spring/ Summer 2010. “It gives a blow dried voluminous effect to hair but with a cool scruffy texture not a glossy effect”. Use Aerate 08 to recreate runway looks at home. For best results blow dry in and let Aerate 08 take tresses to a whole new voluminous level!


HARPERS BAZAAR (MARCH 2010)
Redken’s Body Full Instant Bodifier is named as one of Harpers Bazaar’s best beauty buys of March. The lightweight plumping conditioning primer should be applied to the roots to deliver all-over softness and instant volume.


VOGUE (MARCH 2010)
Quick Dry 18 is Redken’s Creative Consultant Guido Palau’s backstage essential. Control and complete any style with a firm, fast finish. Selected in Vogue’s London Fashion Week hair-kit essentials


ELLE (FEBRUARY 2010)
Fine, flat, lifeless hair now becomes a thing of the past with Redken Sheer Straight 06. Get fine hair looking sleek and polished with this Straightening gel. Sheer Straight not only protects from heat but fortifies hair giving it weightless shine and touchable softness. "Smooth, straight hair is simple and classic" says Elle proving that this one style that never goes out of fashion.


TOP SANTE (FEBRUARY 2010)
Top Sante recommends Redken Body Full Shampoo. "Using thickening shampoo can help hair to look much fuller" say Top Sante. Body Full shampoo provides Anti-Gravity volume for flat fine hair. The shampoo gently cleanses and detangles while plumping strands and rinsing away styling build-up and deposits that weigh hair down.


VOGUE (FEBRUARY 2010)
Dressed down and relaxed has replaced the up-do and catwalk trends have never been so easy to recreate at home. Use Redken Aerate 08 with the volumising benefits of a mousse and the conditioning properties of a cream. Its revolutionary aerated texture gives extreme volume boosting power without weighing hair down. Weightless, fresh, dressed down tresses that create an everyday catwalk style.


FABULOUS (JANUARY 2010)
Hannah Waterman recommends Redken's Blonde Glam shampoo and conditioner. The shampoo gently cleanses multi-tonal blondes refining highlights to revive colour dimension. Finish with the Blonde Glam conditioner which detangles, strengthens and reawakens blondes for a bright sparkling shiny finish.


LOOK (JANUARY 2010)
Indulge your hair in Redken's Real Control Overnight Treat. This rejuvenating lotion absorbs on tresses instantly, saturating the cuticles overnight to give hair touchable softness and shine. Look's Beauty Director gives it 4/5 claiming that it's a "super strength serum", and that "a little goes a long way".


MARIE CLAIRE (JANUARY 2010)
Fatten up fine tresses with Thickening Lotion 9. The lightweight lotion will add substance and shine to limp lifeless hair. "This is a must have for creating this seasons full volume hair", claims Redken Creative Consultant Guido Palau. Use as a pre blow dry lotion to maximise volume.


FABULOUS (DECEMBER 2009)
Blown away 09 , “not only acts like a hairspray, serum and gloss-in-one but also contains hair memory technology, which makes your hair stay in the style you create” says Fabulous. The heat of your hair dryer activates styling polymers which continue de-frizzing and smoothing for hours. Blown away 09 is the perfect blow dry finishing product that will keep tresses styled with a healthy shine all day.


GRAZIA (DECEBMER 2009)
Aerate 08 won the “hair innovations that saved our life” award in the Grazia Beauty Awards 2009. The versatile product is a revolution in texture, innovation and volume and is perfect for all hair types. Whether looking for full volume up-do’s or full tousled hair styles runway ready looks are now available at home.


MORE (DECEMBER 2009)
Work it, boost it, and shape it. For fullness, flexibility and shape memory Workforce 09 maintain tame and style tresses. With exclusive shine charged technology Workforce 09 will help provide frizz free touchable styles. Glam up bored tired tresses effortlessly creating new looks everyday.


FABULOUS (NOVEMBER 2009)
“To protect my hair I use Redken All Soft conditioner", states American beauty Carmen Electra. All Soft conditioner returns lipids to the hair surface for intensely soft hair that is smooth with natural movement. The everyday conditioner also acts as a fast detangling agent whilst restoring shine and controlling everyday flyaway hair.


LOOK (NOVEMBER 2009)
Revive drab highlights and revitalise blonde hair in-between colour appointments with Blonde Glam Color Enhancers. “Blonde hair needs extra care to avoid looking brassy”, New reveals. There are two tones available both giving an intensive condition without weighing hair down.


MARIE CLAIRE (NOVEMBER 2009)
Quick Dry 18 remains one of Guido’s backstage essentials. It controls and completes any style with a fast, firm, no fuss finish that enhances shine. Perfect for giving hair that catwalk edge at home. Whether hair needs taming or given that extra body Quick Dry 18 can mould, style and control any tresses.


NEW (NOVEMBER 2009)
“The lightweight lotion offers protection from heat while giving hair fantastic shine”, Strictly Come Dancing Hair Stylist Charlie Mc Ewan claims. Continued use of heat styling appliances leaves hair fragile and prone to dry and split ends. Extreme Iron Repair contains key ingredients to restructure hair whilst providing a layer of protection against heat damage.


GLAMOUR (OCTOBER 2009)
Redken Hardwear 16 is perfect for sharp, edgy styled tresses. “Update Hollywood waves with a hard edge,” says Guido. Hardwear will not build up in your hair and washes out easily making it ideal for changing styles. With serious hold and long lasting shine it is the perfect product to manage even the most reluctant tresses all day.


NOW (OCTOBER 2009)
“Boosting hair, whilst giving flexible hold and shine”, Redken Guts 10 wins Now magazine’s best volumising hairspray. Full, bold and gutsy – are the three words used to sum up Guts. Lifting at the roots to give tresses plenty of attitude; expert hairdresser Paul Smith also claims the spray leaves the hair with a weightless hold.


RED (OCTOBER 2009)
“This season’s key styling product”, says Guido. Redken Quick Dry 18 can create a slightly matt texture, perfect for giving up-do’s a modern kick. This ultimate hair spray mists on dry giving maximum hold and definition.


COSMOPOLITAN (SEPTEMBER 2009)
Spray Starch 15 is the perfect heat styling product for the “glam pop” look. Whether it’s iconic poker straight Gaga-style tresses or flexible curls, the style memory in Spray Starch 15 gives a clean-yet-resilient hold. Potato starch extract also helps protect hair from heat styling tools.


GLAMOUR (SEPTEMBER 2009)
“Its all about girls with style – lots of punky, rocky, cool London looks”, says Guido, Redken creative consultant. Quick dry 18 mists on dry hair to hold style in place, with a unique anti-frizz formula to lock out humidity, polish, smooth and control hair. This is the perfect product for up-do’s and sharp styled tresses.


MORE (SEPTEMBER 2009)
This is a lip gloss in a bottle; providing a vinyl shine while giving clean control. More magazine claims that, “mid length hair is all over the catwalk, far more ladylike than last summers messed up styles”. Vinyl Glam 02 is the perfect finishing product giving hair the extra shine it needs to compete with catwalk trends.


PRIMA (SEPTEMBER 2009)
Prima recommends Satinwear 02 for protecting highlights and reducing hair breakage. The protective heat lotion helps reduce friction and breakage for a faster, easier, stress-free blow-dry. Satinwear 02 contains UV filters that will maintain color and fight against fading. The blow dry lotion will leave tresses feeling silky and luxurious, whilst protecting and maintaining the vitality of the hair.


RED (SEPTEMBER 2009)
Red recommends Hair Cleansing Cream as the perfect product to “Nourish without adding weight”. Over time, styling products can build up and leave greasy deposits on the hair and scalp. With active cleaning agents Hair Cleansing Cream gives hair a deep clean without removing moisture. While fruit acids help strengthen the hair cuticle while adding shine.


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