Gain the professional edge with personalised marketing
Redken personalised marketing material offers you a simple and effective way to communicate with your clients. Before you begin it is important that you decide on your business objectives - what do you want to achieve, what results to do want to see, your Redken Sales consultant will be able to guide you through this process to help you choose the appropriate solution to suit your objective.
Revenue through retail ›
Promoting referral business ›
Pre-booking ›
Communication of services ›
Clientele management ›
Reinvent your salon ›
Revenue Through Retail
Client
"Have you tried"
Postcards
Promoting a specific product.
See order form
Promotional Shelf Glorifier Insert
See order form
Communication of Services
Treatment Menu
See order form
Blow Dry Service Menu
See order form
Salon Service Price List
Large and small options
See order form
Color Service Card
See order form
Blow Dry Loyalty Card
See order form
Reinvent your salon
Salon Posters
See order form
Window Hung Frames
See order form
Lightboxes
See order form
Wall Hung Frames
See order form
Reinventing
Space Book
3,000 points
Consutation With
Peter Millard
Have a one on one consultation with New York based design consultant Peter Millard and author of the best selling Reinventing Space book: The Clear logic of successful Salon Design and Retail Merchandising.
Prices available on request
Other Rewards
Veaudry Heat Resistant Travel Bags
Available in pink and black.
1,000 points
Veaudry Iron Holders
Available in black only.
1,000 points
Magazine Rack
4,000 points
Babyliss Hairdryer
GT Ionic 11 Ionic and Ceramic technology for a silky, smooth finish 2000W long life AC motor 6 heat/speed settings. Perfect balance & soft touch finish Cold shot.
4,000 points
Veaudry Straighteners
Luxury electrical styling product with unique Alpha Glide Technology� which reduces damage to the hair. This professional salon styler boasts 100% solid ceramic plates.
8,200 points
Logo Block
Stylish, black Redken or Redken for Men logo blocks.
L35 x H12 x W50cm.
2,700 points
Loft Stand
Stylish, elegant Redken display stands in 2 variations:
Large stand (2085x1060x380mm)
Small stand (2085x650x380mm)
20,000 or 14,000 points
Visual for the Retail Stand
Large Stand: size 1770 x 611mm
See order form
Towel
Pack of 6 Redken branded black towels.
3,200 points
Gown
Black, front-fastening male and female Redken branded gowns.
1,500 points
Apron
Professional, black Redken branded aprons.
1,500 points
Trolley
Sleek, black Redken salon trolley with drawers.
25,000 points
Magazine Pack
Choose from 2 options to get your favourite monthly magazines for a year:
Salon Magazine Pack - 14 Magazines pack consisting of:
Harpers Bazaar, Vanity Fair, Tatler, Easy Living, Psychologies, Hello, Natural Health and Beauty, Brand New You, Your Hair, Hair, Esquire, Mens Health, The Word BBC, Good Homes, Sunday Times, Travel
22,000 points
Salon Extra Magazine Pack
Consisting of all the magazines in the Salon Magazine Pack PLUS the following:
Elle, Red, Hair Flair and Beauty, Daze and Confusion. Kitchen Bathroom Bedrooms, GQ, Delicious. Minimum number of 20 magazines.
28,000 points
Plinth
Stunning, Redken branded display plinth in black Perspex with a clear display top.
L33 x W33 x H137cm
21,000 points
A5 clear Perspex Holder
2,500 points
Mugs
Fun, black
GET INSPIRED mugs.
Set of 6
1,800 points
Mystery Client
Salons that can create an emotional connection with their clients will benefit from higher retention rates, increased profit margins, and improved revenue. Can you really afford not to audit your client's journey?
How will mystery shopping help you?
It's imperative that your business understands the needs of your clients and it is critical to get an objective view of your current service levels. Mystery shopping programmes are designed to give you a precise and informative report based on the quality of your service so that you can secure your customer base and improve your business through the eyes of your customers.
However, client experience auditing will only address part of your customer relationship management. Once you know what's going wrong, it's how you implement and manage change that makes a difference. The audit should not be viewed in isolation, the results need to be analysed and matched with solutions, and then managed to a successful outcome.
Available on request. Please call your Redken Sales Consultant
The benefits:
- Increase your client retention
- Find out what your clients think of your services and products
- Find out if clients want more from you
- Compare your service levels to your competitors
- Check on your team to see how well they treat your clients
- Report on your staff performance and identify any training needs
- Find out if your competitors are stealing your clients because they offer higher service levels
- Find out if a member of your team is actually driving clients away
- Remember, it's not how quickly you answer the phone, it's how you engage with the client that counts
- It's not what you say it's how you say it!
- Some people meet, but don't greet, losing the client before you've even started their hair
Have your own salon magazine
What better way to promote your business and your salon than with your own magazine? Clients can read up on all your news and offers plus see how clued up you are on the current fashion trends and celebrity styles. Your staff will also be motivated by the opportunity of being featured in their own personalised salon publication.
Sponsored magazine
- A magazine totally dedicated to your business
- Additional pages sponsored by Redken
- Dual part postcard with competition and salon offer
- Published either twice or four times a year 3,000 copies of each issue to include 500 mailed to lapsed clients
- Cost based on number of pages - �450 each
- Payment by monthly standing order
- Access to online results service
Templated Magazine
- A pre-designed 20 page magazine featuring salon tips, fashion trends and Redken products
- Customized for your salon including front/back cover, news and offer pages
- Dual part postcard with competition and salon offer
- Published twice a year
- 1,000 copies of each issue (additional copies �200 per 1,000)
- Payable by �200 monthly standing order
- Access to online results service
Online magazine
- To enhance or replace your existing website
- Ensures your website is always up to date with news, offers
- Interactive online e-magazine with vouchers, competitions, polls and surveys
- Written and designed for the web
- New issues published every two months
- Promoted through website links and a client email newsflash
- Tracking of every visitor and pages viewed
- Access to online results service
TO ORDER CONTACT: Communikator direct: Tel: 0208 939 0060
Email: henry@communikator.com
