Our legendary Extreme range was first launched in 1987 with the introduction of CAT. Today’s modern day hero within the Extreme range is Anti-Snap!
“Extreme Anti-Snap is a Redken legend because... most of my clients have damaged hair that is prone to breakage. This product is a life-saver as it completely transforms the condition of the hair. Perfect for clients who are trying to grow out their hair!”
Love, Jason Welsch
Extreme Facts
1. Formulated with Redken’s exclusive Interbond System and 3-D Repair Complex
2. Designed for distressed, damaged, chemically & mechanically weakened hair.
3. Proteins penetrate deep into the core of the hair helping rebuild internal strength.
4. Ceramide reinforces the hair structure and helps rebuild damaged areas.
5. Natural Lipids help resurface the hair leaving the cuticle shiny, smooth and protected.
6. Hair looks and feels healthier with increased manageability and shine.
All Soft’s Heavy Cream is a long-standing favourite within the All Soft family. Formulated with the advanced Silk Luxe Complex, this rich, deep conditioning cream mask transforms the texture of dry, brittle hair. Providing intense softness, replenishment and strength. this decadent mask leaves hair soft, manageable with a luminous shine.
“All Soft Heavy Cream is the ultimate Redken legend! My clients notice dramatic results even after the first application. It transforms extremely dry, frizzy hair yet is light enough to use on baby fine hair. And it smells AMAZING!”
-Adam Browne
All Soft Facts
1. Formulated with Redken’s exclusive Interbond Conditioning System and Silk-Luxe Complex.
2. Designed to transform the texture of dry, brittle hair.
3. Gold Camelina adds luminous, luxurious shine.
4. Avocado oil provides replenishment and intense silky softness.
5. Olive Oil conditions for inside-out, incredible suppleness.
6. Silk Amino Acid helps provide strength and compensates for loss of protein.
7. Hair is left intensely soft, with increased manageability, movement and luminous shine.
"What I love about Rough Paste is that it is so versatile. It gives hair amazing texture and doesn’t weigh the hair down at all; it also gives the hair good lift and volume. I use it on anyone with shorter layers and it really brings out the texture and defines the layers in the hair. Some styling products can make hair greasy but Rough Paste gives you all the benefits of a texturising paste without any greasiness or residue left in the hair. It sells amazingly well in salon and people are always asking for it."
- Lee Stafford
Facts
1. Rough Paste was launched in September 2002.
2. It is the #1 selling Styling product worldwide (€4.6M full year 2009 sales. 9 units sold every hour).
3. Redken’s best selling styling product.
4. On and off the runway, models and celebs are sporting ultra cool, short, textured styles and Rough Paste is the perfect product to achieve this look.
5. Rough Paste enables you to deconstruct that cut with rough, ragged texture and moveable, non-stop separation.
Trusted, Inspired and Loved….thats Shades EQ Color Gloss. It’s gentle no-lift, acidic formula ensures healthy, shiny, amazing haircolor every time, so you can work with confidence. With the imagination of the salon professional the possibilities are limitless. The only question left is…do you ‘heart’ Shades EQ?
“Shades EQ is integral to our salon business. We use it for glazing, toning and refreshing and get the most amazing results. Our clients cant believe the shiny, glossy results that they get, which is fantastic for client retention. It is no wonder it is no.1 in the US – we couldn’t imagine using anything else in our salon!”
- Andrew Barton, Andrew Barton Salons
We are no.1 in the US and this is why….
1. Amazing shine
2. Simple and easy to use
3. Great for white hair blending
4. Gives healthy-looking hair
5. Ideal for clients wanting little commitment
6. Superior glazing services
7. 20 minute application time
8. Changes color on-tone
9. A fantastic color refresher
10. A great toning service
50 years Inspiring the Professional Edge
Discover Redken Legends
Join us in 2010 as we reveal our Redken legends!
In 2010, Redken marks an exciting milestone — our 50 year anniversary!
Over the past five decades, Redken has developed groundbreaking technologies within professional haircare.
